Technology continues to change and evolve at an unprecedented pace. The strategic importance of applications continues to grow and mature. Applications no longer just help the business—they run the business—and to software vendors and, increasingly, intelligent device manufacturers, they are the business. Yet most companies manage application usage tactically, if at all.
To compete and win today, software vendors and intelligent device manufacturers must go to market faster with differentiated products, ensure they are fairly compensated, make every dollar spent count and retain every single customer. All of this must be done while facing substantial competition and hurdles.
SoftSummit is the only conference that brings delves into the issues and challenges facing the software and intelligent device product lifecycle — and provides strategic guidance for staying competitive and agile in today’s fast-changing market. SoftSummit brings together industry analysts, thought-leaders, peers and colleagues from software vendors and intelligent device manufacturers facing these very challenges.
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"There is so much change going on in the market that we have to be on top of the best practices as they are evolving and challenge ourselves in that way."
SoftSummit is the only event that focuses solely on licensing and entitlement management for software vendors and high-tech manufacturers. It offers a comprehensive look at the entire software and device product lifecycle—providing you with strategies and the know-how to adapt your business to thrive in today’s fast-changing market.
For more than 25 years, tens of thousands of businesses across the world have relied on Flexera Software to profitably and efficiently manage their software monetization processes. Today we're powering the business of software with our flagship software monetization, software license optimization, application readiness and installation solutions so that those who make software and those who use and manage it can maximize revenue, cut costs, and eliminate manual processes.
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This Gartner report explains that the Internet of Things is turning manufacturers into software vendors that need to protect, differentiate and monetize offerings. By changing their approach to licensing, manufacturing product strategists can maximize revenue potential.