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Breaking Through — Embracing Technology to Drive Revenue and Improve Customer Satisfaction
The technology landscape continues to change and evolve at an unprecedented pace. While the strategic importance of applications continues to grow, the marketplace as a whole is maturing and changing rapidly. Applications no longer just help the business, they run the business, and to software vendors and, increasingly, high-tech manufacturers, they are the business. Yet most companies manage application usage tactically, if at all.
To compete and win today, software vendors and high-tech manufacturers must go to market faster with differentiated product offerings, ensure they are fairly compensated, make every dollar spent count and retain every single customer. All of this must be done while facing substantial hurdles.
SoftSummit is the only conference that brings forth these issues and challenges and provides strategic guidance for adapting and thriving in today’s fast-changing market. SoftSummit brings together industry analysts, thought-leaders, peers and colleagues from software vendors and high-tech manufacturers facing these very challenges.
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"There is so much change going on in the market that we have to be on top of the best practices as they are evolving and challenge ourselves in that way."
SoftSummit is the only event that focuses solely on licensing and entitlement management for software vendors and high-tech manufacturers. It offers a comprehensive look at the entire software and device product lifecycle—providing you with strategies and the know-how to adapt your business to thrive in today’s fast-changing market.
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October 24 - 26, 2011
Marriott San Jose
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For more than 25 years, tens of thousands of businesses across the world have relied on Flexera Software to profitably and efficiently manage application license and entitlement processes. Today we're powering the business of software with our flagship FlexNet products and other market leading solutions so that those who make software and those who use and manage it can maximize revenue, cut costs, and eliminate manual processes.
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Flexera Software ►
The 2011 Key Trends in Software Licensing and Pricing Survey, prepared with assistance from IDC, found that software vendors and their enterprise customers, increasingly challenged by the economy, are looking for better strategies to derive more value for their organizations through software licensing and pricing. While, not surprisingly, some of those strategies diverge between producers and consumers, many are complementary and serve to strengthen the positions of both.
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