SoftSummit 2010
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Why Attend
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Agenda
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Register
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Find SoftSummit News and Press information in the Press Room.
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What is SoftSummit 2010?
Strategize. Adapt. Succeed.
Strategic Solutions for Today’s Fast-Changing Market
The software industry continues to change and evolve. While the strategic importance of applications continues to grow, the marketplace as a whole is maturing and changing rapidly. Applications no longer just help the business, they run the business, and to software vendors and, increasingly, high-tech manufacturers, they are the business. Yet most companies manage application usage tactically, if at all.
To compete and win today, software vendors and high-tech manufacturers must go to market faster with differentiated product offerings, ensure they are fairly compensated, make every dollar spent count and retain every single customer. All of this must be done while facing substantial hurdles.
SoftSummit is the only conference that brings forth these issues and challenges and provides strategic solutions for thriving in today’s market. SoftSummit brings together industry analysts, thought-leaders, peers and colleagues from software vendors and high-tech manufacturers facing these very challenges.
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Why Attend SoftSummit 2010?
"There is so much change going on in the market that we have to be on top of the best practices as they are evolving and challenge ourselves in that way."
SoftSummit offers a comprehensive look at the entire software and device product lifecycle—providing you with strategies and the know-how to adapt your business to thrive in today’s fast-changing market.
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Register Now!
Registration is open for SoftSummit 2010
Early Bird discounted rate has been extended! Register by August 1 and receive the Early Bird discounted rate of $795 – a $400 savings!

SoftSummit 2010 Conference Location
San Jose, CA
October 11 - 13, 2010
Hilton San Jose
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Call for Papers is Now Open!
Submit a presentation for consideration as part of the SoftSummit agenda.
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Take the survey and receive a $5 Starbucks gift card.

For more than 25 years, tens of thousands of businesses across the world have relied on Flexera Software to profitably and efficiently manage application license and entitlement processes. Today we're powering the business of software with our flagship FlexNet products and other market leading solutions so that those who make software and those who use and manage it can maximize revenue, cut costs, and eliminate manual processes.
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Flexera Software ►
Results of the 2009 "Key Trends in Software Pricing and Licensing" survey, released at the annual SoftSummit conference, revealed that, while progress is being made, there are still significant industry shortcomings in software entitlement and compliance management, as well as in enterprise license optimization; economic factors are increasing the attention on both issues.
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