MEDIA ALERT: Software Survey Indicates ISV's And Their Enterprise Customers Are Overdue For A Heart-to-Heart
WHAT: Fourth Annual Software Pricing and Licensing Survey Results
WHEN: November 13, 2007
WHERE: SoftSummit 2007, Hyatt Regency, Santa Clara, CA
As licensing and, consequently, pricing models have shifted with the appearance of new technologies, one would expect that there would be more flexible ways to meet customer needs, but this year's Software Pricing and Licensing Survey results reveal otherwise.
In 2007, ISVs migrated away from more flexible offerings and opted for models that promised more steady revenue streams, such as the subscription model. Of the vendors that did realize the need for a more flexible pricing and licensing strategy, only 37 percent were motivated to make the change in order to improve relationships with their customers.
The result: a satisfaction gap. This parallelism has remained constant during the last three years, despite the licensing and pricing flexibility made available by new technologies. The gap presents an opportunity for ISVs to monetize from prioritizing customer satisfaction and realigning their offerings to customer preferences.
Additional results and analysis will be presented at the upcoming SoftSummit conference taking place this week. The complete results can be found online at http://www.softsummit.com/2007_software_pricing_licensing_report.shtml.
This year's Software Pricing and Licensing Survey involved 463 participants and was commissioned by Macrovision®, SoftSummit, CELUG, EDA Consortium™ and ECPweb. The intent of the survey is to reveal valuable data and insight into how software vendors and enterprises view pricing and licensing issues and to summarize both practices that are in use today and those that will be instituted in the coming years.
About SoftSummit
SoftSummit is a unique executive conference that offers direct access to leading-edge thinking on software pricing, licensing, and enterprise application management, and reflects the changing dynamics and relationships between software producers and their customers. Over 700 executives from leading Software Producers and Enterprise IT organizations, as well as industry press and analysts, will gather at SoftSummit 2007 to discuss challenges, strategies, and best practices for managing and optimizing the changing dynamics in their businesses. Conference attendees praise SoftSummit for providing an invaluable forum for software producers and their customers to interact, brainstorm, and openly discuss the challenges and opportunities in software pricing, purchasing, and management. More information about SoftSummit can be found at www.softsummit.com.
About Macrovision
Macrovision provides a broad set of solutions that enable businesses to protect, enhance and distribute their digital goods to consumers across multiple channels. Macrovision solutions are deployed by companies in the entertainment, consumer electronics, gaming, software, information publishing and corporate IT markets to solve industry-specific challenges and bring greater value to their customers. Macrovision holds approximately 270 issued or pending United States patents and more than 1,200 issued or pending international patents, and continues to increase its patent portfolio with new and innovative technologies in related fields. Macrovision is headquartered in Santa Clara, California, U.S.A. with other offices across the United States and around the world. More information about Macrovision can be found at www.macrovision.com.
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For more information, contact
Linda Quach
Macrovision Corporation
(408) 562-8504
lquach@macrovision.com