For Immediate Release
BASIS International's Chief Information Officer to Present a 'Methodology for Introducing a New Licensing Model Into a Traditional Software Environment' at SoftSummit 2003
ALBUQUERQUE, N.M.--(BUSINESS WIRE)--Sept. 25, 2003--BASIS International, a global leader in software for business applications, announces Dr. Kevin W. King's "Methodology for Introducing a New Licensing Model Into a Traditional Software Environment" presentation at SoftSummit 2003.
SoftSummit(TM) is the leading annual forum for software business executives, publishers and purchasers. To be held Oct. 6-10 in San Jose, Calif, SoftSummit 2003 will focus on the future of the software industry, revealing key trends in software pricing, purchasing and licensing, and separating the hype from reality in utility computing, grid computing and product activation.
"The SoftSummit conference provides software vendors with the invaluable opportunity to hear industry leaders describe the importance, value and implementation details of protecting their intellectual property in the 21st century." -- George Hight, CEO, BASIS International.
During his presentation this year, King provides insight into BASIS' decision to integrate standardized software licensing into their global software solution. The presentation includes considerations for all constituencies and innovative delivery solutions, which include Web, fax, e-mail, telephone and automated delivery mechanisms developed to support the licensing implementation. The presentation ends with a demonstration of how FLEX/m technology facilitated a software rental solution, which provides extra protection for software vendors marketing in countries with rampant software piracy.
"BASIS International brings a broad range and unique blend of technical and marketing experience to the SoftSummit attendees." -- Macrovision Executive For more information on SoftSummit, including the complete agenda and how to register, visit: www.SoftSummit.com.
About SoftSummit
SoftSummit is the premier annual conference on software pricing, purchasing and licensing. Focusing on the best practices and latest innovations in software licensing and management, SoftSummit 2003 provides an open, educational forum for business executives of both software vendors and purchasers. SoftSummit 2003 will be held Oct. 6-7 at the Fairmont Hotel in San Jose, and is sponsored by Macrovision Corp.
About BASIS
International Ltd. Established in 1985, BASIS International Ltd. is the primary global developer of the Business BASIC language. BASIS technology offers innovative tools to create cross-platform, reliable, scalable, and cost-effective business applications. More than 1.7 million users worldwide run business applications with BASIS-powered products. The diversity of client and server platforms extend from SCO UNIX, Windows, Linux and other *NIXs to any platform supporting a Java Virtual Machine. BBj(R) provides application developers with the necessary tools to create 21st century e-commerce and enterprise solutions by blending the power of Java and Web services technology with the proven capabilities of Business BASIC.
About Macrovision
Macrovision Corp. develops technologies that enable content owners and software publishers to securely and flexibly distribute their digital products to their customers. Macrovision is the market leader in software licensing, digital rights management and copy protection technologies for the software, video, games and music markets. Macrovision's software licensing platform enables technology companies to easily price, package and protect their software. The company has proven and market-leading electronic licensing solutions, identified by IDC as having the #1 market share. Headquartered in Santa Clara, Calif., with international offices in London, Frankfurt, Tel Aviv, Tokyo, Taipei, Hong Kong and Seoul, Macrovision can be found on the Internet at www.macrovision.com.
Media Contacts
Laura Walters
BASIS International Ltd.
Phone +1(505)-345-5232
lwalter@basis.com
Nico Spence
BASIS International Ltd.
Phone +1(505)-345-5232
nicos@basis.com
Nancy Robbins
Macrovision Corporation
Phone +1 (408) 969 5474
Fax +1 (408) 743 9655
nancyr@macrovision.com
Elizabeth Estrella-Basilio
Cross Border Communications
Phone +1 (408) 238 8822
Fax +1 (408) 850 8046
elizabeth@crossborderpr.com