Speaker Bios
Bashyam Anant
Director of Product Management,
Flexera Software
Bashyam Anant is a seasoned product leader and general manager. He leads product management for Flexera’s backoffice solutions for software producers and high tech device manufacturers. Previously, Bashyam was Director of Product Management for Yahoo!'s Audience Products Platform. Over the past decade, he has managed and grown five "mini businesses" based on a dozen award winning infrastructure and application software products to over $100M in combined annual revenues. In his prior career in management consulting, he advised leadership teams at companies such as Hewlett-Packard, Boeing, Motorola, 3Com, Qwest and Hughes. His business and product strategy articles have appeared in many professional publications.
Rich Aquino
Senior Engineering Manager,
Flexera Software
Rich Aquino is a Senior Engineering Manager at Flexera Software, responsible for ensuring that FlexNet Connect helps Software Producers, Intelligent Device Manufacturers, and Enterprise customers connect with their combined 100 million end-points. Prior to joining the FlexNet Connect team, Rich led projects for the FlexNet Producer Suite, InstallAnywhere, and InstallShield product lines; worked as a developer on several InstallShield projects; and in product support dating back to InstallShield 3.0. He graduated with a Bachelor’s degree in Computer Engineering from the University of Michigan in 1997, and has been with the company since.
Mathieu Baissac
Vice President of Product Management,
Flexera Software
Mathieu is the Vice President of Product Management at Flexera Software and is responsible for products sold to software publishers and high-tech manufacturers. He gets energized talking about licensing, entitlements and best business practices. He has worked with hundreds of software publishers and hardware manufacturers – starting in 1994 when he wrote an entitlement management system for one of the largest publishers in the world. His background includes implementing SAP, for the then largest software reseller in the world, manufacturing software package boxes, running licensing call centers, CIO for international companies, and co-founding of an entitlement management solution sold to large and small software/hardware suppliers.
Suresh Balasubramanian
General Manager Anti-Piracy,
Adobe
Suresh is responsible for Adobe’s anti-piracy efforts driving a global cross-functional team that balances revenue recovery efforts with customer satisfaction and Adobe’s overall brand image in the industry.
Suresh is a 20 year software industry veteran with a rich portfolio of strategic and operating roles in the software and hardware industry. Prior to Adobe, Suresh worked at companies like Everdream, Macrovision, Silicon Graphics and AMD.. Suresh is a frequent speaker at industry conferences and panel discussions focused on issues in the software industry, compliance and piracy. Suresh serves on the Board of Directors of the Software & Information Industry Association (SIIA) and also Chairs the Americas Committee of the Business Software Alliance (BSA).
Suresh graduated with honors from the Wharton Business School with an MBA focused on finance and strategic management. He earned a BS in Computer Science from the National Institute of Technology, India and Masters in Computer Science from The Ohio State University.
Jim Berthold
Pre-Sales Engineer,
Flexera Software
Jim Berthold is a Senior Pre-Sales Engineer for Flexera Software’s hosted solutions. He has worked closely with the FlexNet Operations On-Demand platform for the past 4 years and has been active in the licensing and entitlement management space for over 10 years. Prior to Flexera Software he held engineering positions and Texas Instruments, Electro Scientific Industries and a variety of start-up companies. Mr. Berthold holds a degree in Electrical Engineering from Boston University.
Jenny Bhatt
Senior Manager,
Accenture Management Consulting
Jenny Bhatt is an Executive with Accenture’s Communications, Media & Technology (CMT) Strategy Practice. She has 12+ years’ of transformation experience across global Fortune 100 organizations with diverse technology product and service portfolios. She has lived and worked across Europe, Asia and North America. Jenny has managed various business transformations to drive profitability improvements – from strategy through to execution and governance, with leading industry practices benchmarking. Recently, she co-authored a white paper on “Technology Solutions Pricing & Licensing: Optimizing Operational Capabilities for Growth”.
Prior to joining Accenture, she was the Director of Global Pricing at a technology company, responsible for global strategic pricing leadership across Distribution, Retail, OEM channels and a team of 20+ Managers and Analysts for annual revenues of $12Bn.
Jenny holds a Bachelor’s in Manufacturing Systems Engineering from the University of Hertfordshire, United Kingdom. She is a regular speaker at various industry conferences - particularly on the topics of technology pricing and licensing.
Bruce Clarke
VP of Technical Marketing and Support,
IO Turbine
Bruce Clarke has been in Silicon Valley for over 30 years and has been instrumental at early stage startups including Sun Microsystems, Network Appliance, and Data Domain. As a software engineer, he has provided significant contributions as a sales engineer / manager, customer support leader, and technical marketing. After nearly 20 years in the storage industry. He he joined IO Turbine (recently acquired by Fusion-io) a year ago where he has been involved in many decisions including license and support architectural decisions.
Mike Costa
Flexera Software
Michael Costa is a Principal Solution Architect with Flexera Software. Michael focuses on helping customers improve their near-term and strategic business results using innovative pricing & licensing models with electronic licensing & entitlement management. Michael has many years of experience defining, implementing & optimizing software pricing & licensing models, including the customer- and vendor-side processes & infrastructures required to realize substantial and continuous business results.
Alan Czeszynski
Director of Marketing,
Oraya Therapuetics
Alan Czeszynski has over 15 years of leadership experience in product marketing and product development. Prior to Oraya, Alan led a number of ophthalmology diagnostics product lines at Carl Zeiss Meditec, Inc., including their market-leading optical coherence tomography products that grew in global sales by 240% to $170 million during his tenure. He has experience bringing a broad array of products to market, including industrial x-ray imaging equipment, consumer electronics, internet infrastructure equipment, and satellite components. Alan earned a Bachelor of Science in engineering with honors from the United States Naval Academy, a Master of Science in engineering from the University of New Hampshire, and an MBA with honors from Santa Clara University.
Jim Ensell
Collabnet/p>
Jim Ensell leads Marketing, Strategy, Business Development, and Online/Cloud Services at CollabNet. In this role, Jim is responsible for driving growth, raising awareness of CollabNet among global business leaders, and building its role as a strategic partner to companies looking to gain global market value from product innovation, sustainability, and excellence in the cloud. He brings more than 20 years of experience in engineering, technology, business, and executive management, with a proven track record of fueling substantial growth in both large and small enterprises. Jim joined CollabNet from rfXcel, a SaaS provider of track and trace supply chain applications, where he was President and COO. Prior to rfXcel, Jim was Senior VP of Marketing and Business Development at Virage Logic, where he ran worldwide marketing, business and corporate development. Before that Jim served in various executive-level business and technology roles at eSilicon Corporation and Cadence Design Systems during their rapid growth periods. Jim is an industry leading speaker and thought leader on software development in private and public clouds, and the strategic implementation of new business models enabled by cloud-based collaborative development and open source. He focuses his attention on providing executive leadership and management of the Company’s marketing organization including in-bound and out-bound marketing activities worldwide, and in developing synergistic partnerships that can both organically and inorganically accelerate CollabNet’s footprint in the market. Jim holds an MSEE from the University of Pennsylvania and a BSEE from Villanova University.
Jim Geisman
Founder and Partner,
Software Pricing Partners
Jim Geisman is Founder and Principal of Software Pricing Partners. The firm was started in 1982 and, since 1987, has focused solely on software pricing. (More information can be found at the firm’s website, www.SoftwarePricing.com.)
Since then, Jim has worked with many emerging and established software companies by helping them solve some of their toughest pricing problems. His company is helping a number of established and emerging software companies make the transition to the on-demand (SaaS) pricing model. He has also helped a number of companies price, structure and negotiate "their big deals".
He has written extensively on software pricing and is widely quoted in the trade press. He is a frequent speaker at SoftSummit and other trade conferences and has consulted internationally on issues of software pricing and deal structuring.
Jim has been a co-founder, director, advisor or mentor to early stage companies. He sits on the Board of the Professional Pricing Society. He holds degrees in electrical engineering and business from Tufts and Harvard, respectively.
Dave Graubart
Synopsys and Anti-Piracy Chair at EDAC
Dave Graubart is the Director of Product Engineering in the FPGA Products Group at Synopsys where he manages software test and release, plus licensing and security of both code and IP. Prior to the acquisition by Synopsys, he was responsible for all aspects of licensing and security at Synplicity. Dave has also held various engineering and management positions at Actel, Mentor Graphics, and Hewlett-Packard, with over 20 years of experience in EDA. He has been active in industry groups including being a charter member and current chairman of the EDA Consortium Anti-Piracy Committee.
Vince Hayes
Flexera Engagement Lead,
Deloitte & Touche Director
Vince is the engagement leader for the Flexera SAS70 and SSAE16 Reporting Attestation. He has served as the engagement leader for Intraware / Flexera since 2005 and currently leads several SSAE 16 Readiness and Type II engagements in the Bay Area. In addition, he serves as the lead Director for security and control-related assessment and implementation projects, and as the Information Technology (IT) Risk and Control lead for several of Deloitte’s audit clients. Vince is a CPA and Certified Information System Auditor.
Steve Klos
TagVault
Steve Klos led the team that developed the 19770-2 standard and is a member of the US Technical Advisory Group (TAG). He is also the executive director of the non-profit - TagVault.org, a program of IEEE-ISTO. TagVault.org is a registration and certification authority for ISO/IEC 19770-2:2009 software identification tags. TagVault.org also provides tools and services for software identification tags to the software ecosystem. Steve is the Managing Partner of Agnitio Advisors; a consulting company focused on improving SAM policies, processes and procedures and was a co-founder of ManageSoft Corporation (acquired by Flexera Software in 2010). Steve speaks at many IT Asset Management and SAM conferences and is the recipient of multiple industry awards and certifications in Software Asset Management. He is also an IAITAM Fellow.
Amy Konary
Research Director,
IDC
Amy Mizoras Konary is a Research Director with IDC focusing on software pricing, licensing, and delivery research. In this role, Ms. Konary is responsible for providing coverage of software go-to-market trends including volume license programs, evolving license models, global price management, and licensing technologies through market analysis, research and consulting. In her coverage of software maintenance, subscription, electronic software distribution and licensing technologies, Ms. Konary has been instrumental in forecasting future market size and growth. Ms. Konary was also the lead analyst for IDC's coverage of software as a service (SaaS) for eight years prior to focusing exclusively on pricing, licensing, and delivery.
Since Joining IDC in 1998, Ms. Konary has received a number of honors and awards, including IDC Research Quality Awards in 2000, 2001, 2002, and 2004, as well as IDC’s 2002 Analyst-of-the-Year. In 2005, Ms. Konary was honored with IDC’s James Peacock award for research excellence, IDC’s highest honor.
Prior to joining IDC, Ms. Konary worked in marketing at a mid-tier software provider. Ms. Konary holds a B.A. from Lehigh University, where she majored in Science and Technical Writing and minored in Environmental Science.
Elya Kurktchi
Senior Director of SaaS Operations
Flexera Software
Elya joined Flexera Software as Senior Director of SaaS Operations, overseeing their Production Operation environment ensuring that Flexera Software continues to deliver its superior value and service to its customers.
Elya has over 20 years of global operations and executive experience, ranging from Fortune 30 to successful startups, which resulted in the creation of 3 Fortune 500-level company’s global infrastructures and operations in less than 4 years. Recently he won the CIO Magazine and Intel PremierIT awards for architecting and supporting an infrastructure that supported over 20% of ecommerce traffic with 100% uptime and pioneered SSD usage in enterprise servers. He's held various senior management roles at Microsoft, Jenny Craig/Nestlé, ProfitLine and WebSideStory (now Omniture) and was instrumental in developing new hardware and software technologies and concepts in use today by global corporations.
Tu Le
Senior Product Manager
Flexera Software
Tu Le joined Flexera Software in 2010 as a Sr. Product Manager. Tu is responsible for product positioning, identifying market trends to identify product enhancement and development opportunities and roadmap. Tu has more than 13 years of experience in the software industry with roles in technical sales, engineering and product management. Prior to Flexera Software, Tu was a Technical Product Manager, Sr. Sales Engineering, and Principle Sr. Software Engineer at Safenet Inc. for 12 years developing and driving innovation in the security and software licensing industry. Tu holds a Bachelor of Science in Computer Science at the University of California, Irvine. This unique breadth of experience enables Tu to provide leadership in all aspects of the product life cycle including defining market requirements, launching products and driving innovation and vision.
Andi Mann
Vice President of Cloud Strategy,
CA Technologies
Andi Mann is vice president of Strategic Solutions at CA Technologies. With over 20 years’ experience across four continents, Andi has deep expertise of enterprise software on cloud, mainframe, midrange, server and desktop systems. Andi has worked within IT for global corporations, with software vendors, and as a leading industry analyst. He has been published in the New York Times, USA Today, CIO, ComputerWorld, InformationWeek, TechTarget, and more, and has presented worldwide on virtualization, cloud, automation, and IT management. Andi is a co-author of the popular handbook, ‘Visible Ops – Private Cloud’; he blogs at http://pleasediscuss.com/andimann and tweets as @AndiMann
Ramani Mathrubutham
Director of Engineering,
Flexera Software
Ramani Mathrubutham is the Director of Engineering for FlexNet Operations. He leads the software development effort for FNO. He has 17 years of software development and customer enablement experience in middleware and distributed software applications. Previously, Ramani was leading software development teams in IBM developing Business Process Management and Enterprise Application Integration platforms. Prior to that, he held senior technical roles in startups focusing on CAD/CAM and automation software.
Jeanne Morain
Director of Alliances,
Flexera Software
Jeanne Morain is Director of Strategic Alliances for Flexera Software. Prior to joining Flexera Software, Jeanne held various marketing, strategic alliance and product management positions with VMware and BMC (Marimba). She has over 15 years experience in Systems Management, Virtualization and Cloud Computing implementing solutions for millions of users across fortune 2000 companies (Enterprise and ISVs). Jeanne has won numerous awards for her work in the areas of Business Service Management (BSM), Software as a Service (SaaS), Dynamic Datacenter and Virtualization and is a contributing author and co-author of books on BSM, Virtualization and Cloud computing. Jeanne is best known for her customer/partner centric approach to research and solutions. She is a noted industry speaker (VMworld, InterOp, CloudSlam, User Conferences, SoftSummit, Trade Magazines, and Blogs) on BSM, Virtualization, and Cloud Computing. Jeanne holds a Masters from Southern Illinois University and certification in IT Infrastructure Library.
Paul Peissner
Director of Business Development,
CollabNet
Paul has spent more than a decade in promoting business and IT productivity in the enterprise software space, leveraging platform strategies with innovative partner offerings to create best-in-class solutions. More recently he has been involved in BSM and ITIL initiatives, managing the partner eco-systems for BMC and enabling partner products to create innovative solutions. Since 2005 he has managed 100’s of partners, promoted many into various resale agreements and actively managed 4 partnerships though the M&A process. In 2010, Paul co-author to a BSM methodology patented in the IT Systems Management market that leveraged his knowledge of market trends and the use of multiple BMC technologies. Today, Paul is managing CollabNet partners as Director of Business Development and is an advocate for DevOps.
Jim Peterman
Tekelec
Currently a Senior Product Manager for the Broadband Network Solutions group of Tekelec, Jim has worked in a variety of Government and Industry positions dealing with numerous telecommunications, networking, digital electronics, software engineering, and signal processing topics. In addition to research and development, Jim has also been involved with engineering process improvement and quality initiatives serving as an ISO-9001 Internal Auditor and Team Leader. Jim is active in the Institute of Electrical and Electronics Engineers (IEEE) having served as Region 3 Student Professional Awareness Conference coordinator and enjoys speaking to student branches about career and professional issues and continuing education. Jim’s current responsibilities at Tekelec include Business Strategy and Transformation and Network Security. Jim and his family live in Raleigh, NC. He holds BSEE and MSEE degrees from Tennessee Tech and an MBA from Regis University in Denver.
Toby Pieper
Vice President of Engineering,
Flexera Software
Toby Pieper is Vice President of Engineering for Flexera Software with responsibility for FlexNet Producer Suite On-Demand product. Mr. Pieper has played a lead role in the development of this product since its inception in 1996. Prior to this, he held technical positions at SBE Inc. and NCR. Mr. Pieper holds a degree in Computer Science from the University of California, San Diego - Revelle College.
Brent Pietrzak
Vice President of Client Services,
Flexera Software
Brent Pietrzak has 12 years of experience in the technology industry, with a focus on the delivery of software and services to Fortune 1000 companies. As Vice President of Client Services for Flexera, Brent has responsibility for all pre-sales consulting, license optimization services and technical account management in North America and Asia Pacific. He has held similar roles with Aravo Solutions and Intraware where he established world class SaaS delivery and customer care models. Prior to fulfilling these service focused roles, Brent held various engineering and pre-sales management roles at these companies and Visa International.
Jill Powell
Global Content Manager,
Flexera Software
Jill Powell is the Global Content Manager for Flexera Software and has over 12 years experience working in the software industry as an Asset Management and Software Licensing specialist.
Jill works with Enterprise organizations to establish best practices and align business processes to formulate Best Practice solutions. In 2010 Jill won an international award as SAM consultant of the year and authored a book on SAM Best Practices.
Prior to joining Flexera, Jill was ‘UK Manager’ for a leading software reseller and also ran her own consultancy practice. She has a degree in Information Systems and Masters in Change Management. She also lectured in Statistical Systems at City University in London.
John Richardson
Symantec
John Richardson’s background is in software engineering as both an engineering manager, and as a software engineer. He has been involved with licensing, and licensing technology since 2000. He was responsible for standardizing the license key technology across Veritas Software products. As part of Symantec, he has managed the development of various SAM tools to identify Symantec products, and to report on their deployment and license usage. He is currently focused on developing standard deployment and license usage requirements, processes, and tools for Symantec product teams to add standard deployment and license usage reporting capabilities to Symantec products. The goal is to enable Symantec customers to better manage their Symantec assets using their own asset management tools using standard, certified ISO 19770-2 Software Asset Tags.
Andy Roth
Director of Engineering Services,
Tekelec
Andy Roth is Director of Engineering Services at Tekelec. He has had an extensive career in software and systems development and design including combat systems, sonar, battlefield communications, telecommunications and information technology. In his almost 15 years at Tekelec, Andy has been responsible for development tools, configuration management, engineering infrastructure for a globally distributed R&D organization, and Customer facing documentation. He has been a key contributor to numerous enterprise-wide business process initiatives including the current transition to a software-centric model. Andy lives in rural North Carolina with his wife, Karen.
Manish Sharma
Alcatel-Lucent
As End-to-End Capability Management leader, Manish is accountable for strategy and delivery plan for evolution of Alcatel-Lucent’s Global Software Supply Chain. In this role, Manish is responsible for finding innovative and pragmatic solutions to align software supply chain operations with Alcatel-Lucent product and market strategy – ensuring compliance with global tax and trade regulations; reducing costs through process optimization and automation; protecting revenue by augmenting product business models through licensing; and improving key business indicators like customer satisfaction and order to delivery lead times.
Michael Smith
Senior Consultant,
Flexera Software
Michael is a Solutions Architect who has spent the last five years working with Flexera Software’s diverse software licensing, entitlement management and compliance solutions. As a principal solutions consultant he provides clients the best practices and strategies for assessing, designing and implementing business solutions for entitlement and license management systems. Michael has evaluated and executed entitlement management and compliance solutions for such clients as Emerson, Cisco Systems, Texas Instruments and Hitachi Data Systems. As a solutions architect he provides clients with effective methodologies and best practices for assessment, discovery, design, build, test and deployment.
Don Turtle
Engineering Manager,
Flexera Software
Donald Turtle is Director, Product Development for the FlexNet Producer Suite On-Demand product. Throughout his tenure as a member of the Engineering team, Don’s contributions have included the implementation of a wide variety of custom software delivery and license management solutions as well as the day-to-day management of Flexera Software’s premier Software as a Service (SaaS) application.
Sai Vedantam
Director of Software Development
Flexera Software
Sai Vedantam is a Director of Software Development at Flexera Software. For the past 4.5 years with Flexera Software, Sai has been responsible for the development of the FlexNet Publisher product. Sai’s association with FlexNet Publisher goes back almost 20 years in his role first as a developer and then as a manager responsible for integrating licensing into the software products. Prior to Flexera Software, Sai was a Senior Director of Software Development at LogicVision overseeing all aspects of software development and delivery. Before that, he was a senior development engineer at Synopsys, Inc working on the VHDL simulator product. Sai holds a Masters degree in Electrical Engineering.
Kelly Vincent
Director of Product Operations
NetApp
Kelly Vincent has over 15 years of product operations and product management experience. She has spent her career coalescing product positioning, market segmentation, business analytics, and route to market experience to package and price multi-billion dollar product portfolios for companies including NetApp, Cisco, and Juniper Networks. She has an MBA from Santa Clara University and a Bachelor of Science degree in Management Science and Mathematics from MIT. She enjoys playing the piano, painting, playing sports, and drinking great wine.
Cris Wendt
Principal Consultant, Strategy
Flexera Software
Cris Wendt is a Principal Consultant with focus on strategic business model issues relating to implementing electronic licensing, as well as the internal change management aspects of undertaking this business transformation. Cris brings extensive enterprise software licensing, compliance, pricing and entitlement management experience to Flexera Software and focuses on defining and deploying software licensing and pricing models for domestic and international enterprise software vendors. Cris has worked with a broad range of technology vendors, enterprise software users and software publishers, and has deep operational experience.
Cris has developed deep experience in software pricing, licensing models and enforcement working as a strategy consultant working for Macrovision, BearingPoint (formerly KPMG Consulting), and as an independent consultant. Cris received his degree from the University of California, Berkeley with a Bachelor of Science, in Electrical Engineering & Computer Sciences.
Wajahat Wajahat
Wipro
Wajahat is a business strategy and operations leader with a successful track record of delivering business results to clients across North America. His focused area has been customer operation management, digital supply chain, hands on experience in supply chain strategies, channel management, sales and strategic outsourcing.
Wajahat has worked with Sun Microsystems (now Oracle) on various business transformational roles within worldwide operations. He architected the Customer Ready Computing Solution program and developed its entire value chain for bundled solutions, enabling Sun to sell solutions (Hardware, Software and Services) to enterprise customers and channel market.
As senior principal at Wipro providing thought leadership in client engagements; digital supply chain business transformation initiatives, unlocking hidden business value in customer facing problems. He established and leveraged executive client relationships while driving complex business transformation programs within the leading industry companies such as Cisco, Hitachi, Sun Microsystems/Oracle, Google, and Microsoft.
David Welch
NetApp
David Welch has lead several aspects of integration for high profile acquisition programs for Hewlett-Packard, Cisco, and NetApp, and is currently the Software Licensing Czar at NetApp.
Timothy Willey
Symantec
Tim Willey is responsible for managing Pricing and Licensing Strategy, Policy and Programs at Symantec. This includes developing Symantec’s In-product Licensing strategy, as well as Software Asset Tagging strategy.
Most recently, Tim has developed a simplified approach to Pricing and Licensing for Symantec, which is designed to significantly reduce the volume of SKUs and price-points which are published through the sales channels. Prior to this, Tim helped to set-up and establish the global Office of Pricing and Licensing, to co-ordinate and drive new Pricing and Licensing approaches, designed to improve ease of doing business for Customers and Partners.
Before joining Symantec, Tim was a Director in the Corporate Strategy practice at Deloitte in London, where he worked with leading Technology, Telecoms and Media companies to drive profitable growth strategies. This included helping global organizations tackle strategic challenges across Europe, Asia and the US.
Tim graduated top in his year with a B.Sc. in Economics from Nottingham University (one of the top 3 Universities for Economics in the UK).
John Williams
Harmonic
John Williams has been with Harmonic Inc for the last four years. He has served as an Operations Program Manager, an Engineering Program Manager and is now in Marketing. He is currently the Licensing Product Manager for Harmonic. Prior to this he filled several roles during his 19 year tenure with Sun Microsystems. Primarily he was in Operations and before that, Finance. Mr. Williams holds a MBA from the University of San Francisco and an undergraduate degree in Economics from UCLA.
David Wright
VeriTag Software Corporation/p>
David Wright grew up and studied in the UK and the Sudan. Having shed his youthful dreams of a future as a rock star, he embarked on a career in software engineering and IT systems, where he found what he calls his ‘intellectual niche’. In 1981, he went to California on a 90-day project and loved it so much he stayed. He has worked on many different projects all over the world, while remaining based in Santa Cruz with his wife and four children.