SoftSummit 2005 Conference Program

PDF Download Full SoftSummit 2005 Conference Agenda


MONDAY, OCTOBER 10TH

 
Ballroom C
Ballroom D
Ballroom E
Con Room - Central [2nd Level]
Ballroom F
 
Business Sessions for
Software Publishers
Technical Sessions for
Software Publishers
IT Sessions for Corporations
Birds of a Feather
(Moderated Discussions)
Product Showcase
(Hot New Products)
8:15 
WELCOME ADDRESS:
Ballroom A, B, G & H | Daniel Greenberg, VP Products & WW Marketing, Fred Amoroso, CEO, Macrovision
8:30-9:30 
KEYNOTE:
Ballroom A, B, G & H | Nora Denzel, SVP, HP Software
9:30-10:30 
Software Industry Outlook: Future Pricing Trends
Ken Berryman, Principal, McKinsey & Co.
Comeback Kid: The ReRise of the ASP as SaaS
Rick Chapman, Editor and Publisher, Softletter
Maximizing Software Utilization Across the Enterprise
Dan Griffith, Mgr. Freescale
Utility Pricing/ Pay-Per-Use Pricing
PMSC Software, Jamcracker, Opsource, Silkroad, Infosys
License Optimization with Grid Computing
John Welch, Senior Technical Consultant, Platform Computing
10:30-11:00 
 
BREAK
 
11:00-12:00 
Future of Licensing
Jason Kap,
Sr. Director of Licensing, Microsoft

The 5 Best Practices to Streamline Your Licensing Operations
André Bakken,
Sr. Product Mgr.,
Macrovision

Making Connections: Lessons from Open Source on the Power of Networked Communities
David Ritter, VP,
Boston Consulting Group

License
Enterprise License Management University of Wisconsin, LSI Logic, ECPweb.com
InstallShield Collaboration Edition
Bob Corrigan, Product Mgr.,
Macrovision

FLEXnet Publisher Update Module
Noel Kuriakos, Product Mgr.,
Macrovision

12:00-1:30 
LUNCH KEYNOTE:
Santa Clara Ballroom [2nd Level] | Software Value Management & Licensing Study:
Fred Amoroso, CEO, Macrovision

1:30-2:30 
PANEL DISCUSSION:
Ballroom A, B, G & H | "What It Takes to Win Our Business"
CIO's from Macromedia, Avon, Novell, etc. share their methodologies for vendor selection
2:30-3:00 
 
BREAK
 
3:00-4:00 
The Metamorphosis of Enterprise Software: How the Internet is Driving the March of Change
Philippe Vincent, Partner Communications and High Technology Strategy,
Accenture
Update Strategy: Key to Increased Sales, Lower Costs, and Greater Customer Satisfaction An EarthLink Case Study
Steve Huey, Director of Technology Acquisitions,
Earthlink
Software Packaging Process Best Practices
Nelson & Danielle Ruest, Consultants,
Resolutions Enterprises
Panel Discussion with CELUG (Centralized Enterprise Licensing User Group) Board
Microsoft
Product Showcase
4:00-5:00 
Next Generation Pricing Strategies
Gareth Noyes, Director Licensing,
Wind River
Can You Build It and Will They Come?
Kelly Perdew
Winner of "The Apprentice"
Deployment and Management of Desktops Within an Enterprise Do Not Have to be an Ever-Increasing Cost
Tim Sinclair, General Manager, Windows,
Microsoft
Practical considerations in developing new pricing & licensing strategies
AdminStudio: Enterprise Repackaging & Deployment
Steve Schmidt, Director, Macrovision
FLEXnet Manager: Centrally Manage & Track Licenses to Optimize Your Software Investment
Chris Page, Product Mgr.,
Macrovision
5:15-6:00 
Summit Awards Ceremony
6:00-7:30 
Monday Night Reception

TUESDAY, OCTOBER 11TH

 
Ballroom C
Ballroom D
Ballroom E
Con Room - Central [2nd Level]
Ballroom F
 
Business Sessions for
Software Publishers
Technical Sessions for
Software Publishers
IT Sessions for Corporations
Birds of a Feather
(Moderated Discussions)
Product Showcase
(Hot New Products)
8:15 
WELCOME ADDRESS:
Ballroom A, B, G & H | Daniel Greenberg, VP, Products & WW Marketing, Macrovision
8:30-9:30 
KEYNOTE:
Ballroom A, B, G & H | TBD: Dr. Peter Graf, Sr. VP, SAP
9:30-10:30 
Fundamental Shifts in the Economy and Their Implications for IT Investment and Software Vendors in the Coming Decade
James Manyika & Roger Roberts, Partners,
McKinsey
Multicore Processors: The Last Straw for Hardware-Based Pricing?
Jim Geisman, CEO,
SoftwarePricing.com
How Multi-Core Technology Will Influence Traditional Models of Software Licensing
Joe Menard, Corporate VP,
Advanced Micro Devices, Inc.
Pricing Strategies for Revenue Growth
FLEXnet Publisher Operations Module
André Bakken,
Sr. Product Mgr.,
Macrovision

FLEXnet Publisher 11.0
Suresh Balasubramanian,
Director Licensing Products,
Macrovision
10:30-11:00 
 
BREAK
 
11:00-12:00 
3 Practical Strategies for Increasing Revenues
Daniel Greenberg, VP, Products & WW Marketing,
Macrovision
Panel Discussion: Software Licensing in Grid Computing environments
Martin Schneider, Analyst,
451 Group
Application Preparation: The Key to Successful OS Migration
Tom LaMantia, COO & Co-Founder, Intrinsic Technologies
Instrumenting Applications to Build a Direct
Connection to
Each End User
GlobalWare Solutions Practical Implementation: How to Make a Complete Solution Around the Macrovision Technology
Eric Holstege, Chief Technology Officer, GlobalWare

12:00-1:30 
LUNCH KEYNOTE:
Santa Clara Ballroom [2nd Level] | Mark Kvamme, Sequoia Capital

1:30-2:30 
PANEL DISCUSSION:
Ballroom A, B, G & H | Business Transformation: Making the Move from Perpetuals to Subscriptions;
Software-as-a-service; Pricing & Licensing Strategies
2:30-3:00 
 
BREAK
 
3:00-4:00 
Autonomic Computing: Breaking Down the Walls Between Development and Operations
David Bartlett, VP,
IBM
Improving Time To Revenue With Increased Adoption and Response Rates
Marcia Kadanoff, CEO & President,
Firewhite
Case Studies in Application Management
David Cristini, Mangement Technology Specialist,
Microsoft
Application Management Best Practices
TBD
4:00-5:00 
Global Enterprise Licensing Entitlement - Optimizing the Balance Between Revenue and Losing Control
David Wright, Symantec
Product Management Best Practices - Know What You Need to Know to Price Your Products
Barbara Nelson, Instructor, Pragmatic Marketing
Enterprise Software Licensing Strategies and How to Rate the Enterprise Application Vendors
R "Ray" Wang, Senior Analyst,
Forrester Research, Inc.
Hardware Vendors - Can software prevent commoditization and boost your margins?
TBD

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