MONDAY, OCTOBER
10TH
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 |
Ballroom C |
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Ballroom D |
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Ballroom E |
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Con Room - Central [2nd Level] |
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Ballroom F |
|
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 |
Business Sessions for Software
Publishers |
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Technical Sessions for Software
Publishers |
|
IT Sessions for Corporations |
|
Birds of a Feather (Moderated
Discussions) |
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Product Showcase (Hot New Products) |
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8:15 |
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Ballroom A, B, G & H | Daniel Greenberg, VP Products
& WW Marketing, Fred Amoroso, CEO,
Macrovision |
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8:30-9:30 |
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Ballroom A, B, G & H
| Nora Denzel, SVP, HP Software |
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9:30-10:30 |
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Software Industry Outlook: Future
Pricing Trends Ken Berryman,
Principal, McKinsey & Co. |
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Comeback Kid: The ReRise of the ASP as SaaS
Rick Chapman, Editor and Publisher,
Softletter |
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Maximizing Software Utilization Across
the Enterprise Dan Griffith,
Mgr. Freescale |
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Utility Pricing/ Pay-Per-Use Pricing
PMSC Software, Jamcracker, Opsource, Silkroad, Infosys
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License Optimization with Grid Computing
John Welch, Senior Technical
Consultant, Platform Computing |
|
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11:00-12:00 |
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Future of Licensing Jason Kap, Sr. Director of
Licensing, Microsoft |
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The 5 Best Practices to Streamline Your Licensing
Operations André
Bakken, Sr. Product Mgr., Macrovision
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Making Connections: Lessons from Open Source on the Power of Networked Communities David Ritter, VP, Boston
Consulting Group |
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License Enterprise License
Management
University of Wisconsin,
LSI Logic, ECPweb.com
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InstallShield Collaboration
Edition Bob Corrigan, Product
Mgr., Macrovision
FLEXnet Publisher Update
Module Noel Kuriakos,
Product Mgr., Macrovision |
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12:00-1:30 |
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Santa
Clara Ballroom [2nd Level] | Software Value Management
& Licensing Study: Fred Amoroso, CEO,
Macrovision |
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1:30-2:30 |
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Ballroom A, B, G & H | "What It Takes to Win Our
Business"
CIO's from Macromedia, Avon, Novell, etc. share their methodologies
for vendor selection |
|
|
3:00-4:00 |
 |
The
Metamorphosis of Enterprise Software: How the Internet
is Driving the March of Change
Philippe Vincent, Partner
Communications and High Technology Strategy, Accenture
|
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Update Strategy: Key to Increased
Sales, Lower Costs, and Greater Customer Satisfaction
An EarthLink Case Study
Steve Huey,
Director of Technology
Acquisitions, Earthlink |
| Software Packaging Process Best
Practices
Nelson & Danielle
Ruest,
Consultants, Resolutions Enterprises |
|
Panel Discussion with CELUG (Centralized
Enterprise Licensing User Group) Board |
|
Microsoft
Product Showcase
|
|
|
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4:00-5:00 |
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Next Generation Pricing
Strategies Gareth Noyes,
Director Licensing, Wind River |
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Can You Build It and Will They Come?
Kelly Perdew Winner of "The Apprentice" |
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Deployment and Management of Desktops
Within an Enterprise Do Not Have to be an
Ever-Increasing Cost Tim
Sinclair, General Manager, Windows, Microsoft
|
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Practical considerations in developing
new pricing & licensing strategies |
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AdminStudio: Enterprise Repackaging
& Deployment Steve Schmidt, Director,
Macrovision FLEXnet Manager: Centrally Manage
& Track Licenses to Optimize Your Software
Investment Chris Page, Product
Mgr., Macrovision
|
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5:15-6:00 |
 |
|
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6:00-7:30 |
 |
|
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TUESDAY, OCTOBER
11TH
| |
 |
Ballroom C |
|
Ballroom D |
|
Ballroom E |
|
Con Room - Central [2nd Level] |
|
Ballroom F |
|
| |
 |
Business Sessions for Software
Publishers |
|
Technical Sessions for Software
Publishers |
|
IT Sessions for Corporations |
|
Birds of a Feather (Moderated
Discussions) |
|
Product Showcase (Hot New Products) |
|
|
8:15 |
 |
Ballroom A, B, G & H | Daniel Greenberg, VP, Products
& WW Marketing, Macrovision |
|
|
8:30-9:30 |
 |
Ballroom
A, B, G & H | TBD: Dr. Peter Graf, Sr. VP, SAP |
|
|
9:30-10:30 |
 |
Fundamental Shifts in the Economy and
Their Implications for IT Investment and Software
Vendors in the Coming Decade James Manyika & Roger Roberts,
Partners, McKinsey |
|
Multicore Processors: The Last Straw
for Hardware-Based Pricing?
Jim Geisman,
CEO, SoftwarePricing.com |
|
How Multi-Core Technology Will
Influence Traditional Models of Software
Licensing Joe Menard,
Corporate VP, Advanced Micro Devices,
Inc. |
|
Pricing Strategies for Revenue
Growth
|
|
FLEXnet Publisher Operations
Module André Bakken, Sr.
Product Mgr., Macrovision FLEXnet Publisher
11.0 Suresh Balasubramanian,
Director Licensing
Products, Macrovision |
|
|
 |
|
11:00-12:00 |
 |
3 Practical Strategies for Increasing
Revenues Daniel Greenberg,
VP, Products & WW
Marketing, Macrovision |
|
Panel Discussion: Software Licensing in Grid Computing environments
Martin Schneider, Analyst,
451 Group |
|
Application Preparation: The Key to
Successful OS Migration
Tom LaMantia, COO & Co-Founder, Intrinsic Technologies
|
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Instrumenting Applications to Build a
Direct Connection to Each End User
|
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GlobalWare Solutions Practical Implementation: How to Make a Complete Solution Around the Macrovision Technology
Eric Holstege, Chief Technology Officer, GlobalWare
|
|

|
12:00-1:30 |
 |
Santa Clara Ballroom [2nd Level] | Mark Kvamme, Sequoia
Capital |
|

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1:30-2:30 |
 |
Ballroom A, B, G & H | Business Transformation:
Making the Move from Perpetuals to Subscriptions;
Software-as-a-service; Pricing & Licensing
Strategies |
|
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3:00-4:00 |
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Autonomic Computing: Breaking Down the Walls Between Development and Operations
David Bartlett, VP,
IBM |
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Improving Time To Revenue With
Increased Adoption and Response Rates Marcia Kadanoff, CEO &
President, Firewhite |
|
Case Studies in
Application Management David
Cristini, Mangement Technology
Specialist, Microsoft |
|
Application Management Best
Practices |
|
TBD |
|
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4:00-5:00 |
 |
Global Enterprise Licensing Entitlement
- Optimizing the Balance Between Revenue and Losing
Control
David Wright, Symantec |
|
Product Management Best
Practices - Know What You Need to Know to Price Your
Products Barbara Nelson,
Instructor, Pragmatic Marketing |
|
Enterprise Software Licensing
Strategies and How to Rate the Enterprise Application
Vendors R "Ray" Wang, Senior
Analyst, Forrester Research, Inc. |
|
Hardware Vendors - Can software prevent
commoditization and boost your margins? |
|
TBD |
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