SoftSummit Conference

Join Us for Soft Summit 2005
October 10-11, 2005
Westin Hotel, Santa Clara, CA

SoftSummit is a unique software industry event that offers direct access to leading-edge thinking on software pricing, licensing, and enterprise application management, and reflects the changing dynamics and relationships between publishers and their customers. The overall theme for the conference is Software Value Management, or maximizing the value of software by optimizing its development and use.

Over 700 executives from leading software publishers and enterprise IT organizations, as well as industry press and analysts, will gather at SoftSummit 2005 to discuss key trends and best practices in software purchasing, strategic pricing, licensing, and management.

SoftSummit 2005 will help you answer the questions facing your business every day. Should I transition to a subscription model? Who is actually doing utility computing? Is it working? Which license models are gaining adoption? What's a reasonable maintenance fee? When should my company move to product activation? How are enterprises optimizing their license utilization? How are IT teams packaging software for deployment? And most importantly, where is our industry heading?

At this year's event, attendees will have an opportunity to gain first hand insights from CEOs, Presidents, and VPs from leading software companies, global corporations, analyst firms and management consultancies such as Accenture, AMD, Boston Consulting Group, Earthlink, Forrester, HSBC, IBM, Macrovision, McKinsey, Microsoft, Motorola (Freescale), SAP, Sun Microsystems, Symantec, and Yahoo.

Conference attendees praise SoftSummit for providing an invaluable forum for software publishers and customers to interact, brainstorm, and openly discuss the challenges and opportunities in software pricing, purchasing, and management. Attendees cited a number of benefits, including:

  • Learning practical strategies for generating new revenue using strategic licensing
  • Making valuable connections among software industry and IT executives
  • Gaining practical strategies for maximizing software utilization across the enterprise
  • Discovering important IT and software industry trends

Most importantly, 100 percent of surveyed attendees said they would recommend SoftSummit to a colleague.

The outstanding response to last year's sold-out event proved the demand for this unique forum and we anticipate even greater attendance at SoftSummit 2005.

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