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SoftSummit 2012 Conference

SoftSummit Speaker Bios

Nora Denzel is Senior Vice President, Adaptive Enterprise for Hewlett-Packard Company (NYSE: HPQ). Denzel has responsibility for the engineering, product marketing and technical support of HP's industry leading software products, including HP OpenView, HP OpenCall and HP ProLiant Essentials. She has been named as one of the top 20 "Storage Movers and Shakers" by Storage, Inc. magazine, and one of the most powerful people in networking by Network World magazine. She holds a B.S. degree in computer science from the State University of New York and an M.B.A from Santa Clara University.

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Fred Amoroso has been appointed as Macrovision’s new President and Chief Executive Officer as of July, 2005. Previously he has been an advisor to Warburg Pincus in the Information Technology and Communications practice. He had previously served as President, Chief Executive Officer and Vice Chairman of Meta Group, an information technology research and advisory firm from July, 2002 through July 2004. From October 1999 until its merger with IBM in January 2002, Mr. Amoroso served as President, Chief Executive Officer and a director of CrossWorlds Software, Inc. From May 1997 to October 1999, he served as General Manager of IBM Global Services Asia Pacific, headquartered in Tokyo, Japan. From 1993 to 1997, he held various other management positions at IBM, including General Manager of the worldwide insurance business unit, General Manager of the North American insurance business unit and President of the insurance consulting practice. Before joining IBM, Mr. Amoroso held various positions at Price Waterhouse, now PricewaterhouseCoopers, from 1985 to 1993, including lead technology partner and partner in charge of the worldwide insurance consulting practice. Mr. Amoroso is on the Boards of Directors of Foundry Networks, Cyclone Commerce and Syndera Corporation.

Mr. Amoroso holds a B.S. in Systems Engineering and M.S. in Operations Research from Polytechnic Institute of Brooklyn.

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As Chief Information Officer, Debra Anderson oversees Novell’s Information Services & Technology Group. Her responsibilities include the deployment of strategic business information systems, driving Novell’s Internet/intranet strategies, providing internal company technical support and developing, implementing and managing Novell’s IT services.

Previously, Anderson was Director of IS&T Commerce Services, responsible for Novell’s internal business systems.

Prior to joining Novell, Debra spent 18 years in Grocery retailing with Lucky Store, American Stores and Albertsons. Holding various VP positions both within IT and the business.

Debra holds a BA Degree in Computer Science from the State University of New York at Potsdam.

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Charles Babcock is currently senior writer for Web services, database, integration and open source code for CMP's Information Week. He was formerly senior software editor for International Data Group's Computerworld, editor-in-chief of IDG's Digital News, and senior writer for technology at Ziff Davis' Interactive Week. He has also written for Baseline, Network World, eWeek, Red Herring, Microsoft Executive Circle and CIO Insight.

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André Bakken is a senior product manager for Macrovision’s Software Technologies Group. He is responsible for the road map, strategy, and requirements for FLEXnet Publisher’s Operations Module. Mr. Bakken has over 12 years of successful product management and product marketing experi ence at companies such as Hyperion, Great Plains, Alphablox, and Broadbase, where he delivered on several key enterpriseclass products, including Hyperion Financials (now SAA ERP), Broadbase Enterprise Performance Management (EPM) Suite, and enterprise business intelligence suites (EBIS) such as Alphablox 4. Mr. Bakken holds a bachelor’s degree in computer engineering from the University of Arizona.

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Ken Berryman is a Principal in the Silicon Valley office of McKinsey & Company. He is a co-leader of McKinsey's North American Software Practice and is also active more broadly within McKinsey's High Technology Practice. Mr. Berryman has worked with a range of software and high-tech clients on issues including corporate strategy, market strategy, pricing, and other areas of go-to-market improvement (such as marketing, channels, and sales effectiveness). Mr. Berryman holds an M.S. and a Ph.D. in physics from Stanford University and an A.B. from Harvard University.

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K.B. Chandrasekhar ("Chandra") is co-founder, CEO, and Chairman of the Board of Jamcracker. He is also the co-founder and Chairman of the Board of e4e Inc., a global technology holding company and Chairman of the Board of Aztec Software and Technology Services Limited, a publicly traded company on the Bombay Stock Exchange.

In 1994, Chandra identified the potential of the Internet and founded Exodus Communications. Exodus went public in March of 1998 in one of the most successful IPO's o f 1998. In 1999, Chandra was honored as the Ernst & Young Northern California Entrepreneur of the Year.

Seeing the need for research and development in the areas of information sciences and life sciences, Chandra established the Anna University – K.B. Chandrasekhar Research Centre (AU-KBC Research Center) in 1999 at the Madras Institute of Technology (MIT) campus of Anna University, as a collaborative venture between Anna University, Chennai (Madras), and the K.B. Chandrasekhar Family Foundation.

Chandra started his first entrepreneurial venture in 1992 with Fouress, Inc., a network software design and development firm with clients including Sun Microsystems, Adaptec, Toshiba, and Lockheed. Within two years, Fouress was a highly profitable company with sales of $1 million per year.

In 1990, Chandra moved to the United States as country manager for Rolta India, Ltd., where he was responsible for business development, marketing, and software consulting services. Chandra began his career in 1983 at Wipro, an Indian information technology company, as a customer support engineer. During his seven years with the company, he advanced through various sales, marketing, and support functions including building highly available networks for satellite applications and managing marketing for its European clients.

Chandra was born and raised in Chennai, India and holds a bachelor's degree in Electrical and Electronic Engineering from Anna University.

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Bruce Fortune is the Senior Architect for Product Licensing at Citrix Systems, Inc. With 10 years of experience at Citrix on three generations of electronic licensing systems, Bruce is responsible for the company’s licensing strategy and technologies. Mr. Fortune has evolved licensing theory and practices at Citrix and is considered a leading authority in the field of licensing. Mr. Fortune is continually sought for his opinion on licensing best practices. Citrix’ current licensing system uses the Macrovision FLEXnet products as the standard for all product lines.

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Jim Geisman has been a co-founder, director, advisor or mentor to early stage companies and has helped raise more than $25M in equity in various ventures. He is a current member of the Board of Advisors of the Professional Pricing Society, is on the Steering Committee of eMerging Women Entrepreneurs and on the Screening Committee of Springboard (Boston) Jim has degrees in Electrical Engineering from Tufts University and an MBA from Harvard Business School.

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As the EVP for the Solution Marketing unit at SAP, Peter Graf is responsible for shaping the industry solution, application and platform strategy of SAP. In particular, Graf has been a key driver and visionary in the areas of SAP NetWeaver™ and the Enterprise Services Architecture™, as well as many other innovative SAP solutions such as SAP xApps, SAP Analytics and Project Mendocino, the first joint product of SAP and Microsoft. In addition, he has been providing keen insights on the market, its customers and their needs, while communicating the value of SAP's business solutions at uncounted industry events and publications. Graf holds degrees in computer science and economics as well as a Ph.D. in artificial intelligence.

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Daniel Greenberg is vice president worldwide marketing for Macrovision’s Software Technology Group (MVSN), the market leader in software licensing & installation technologies. He sets product strategy and leads product development and marketing communications. With over 50,000 customer organizations and deployments on more than 500 million desktops worldwide, Macrovision’s Software Technologies Group has grown rapidly under his leadership.

Daniel has spent the last seventeen years in the software industry. Prior to Macrovision, he founded Active Decisions, a provider of guided selling applications to customers such as Yahoo, Schwab, eBay, Palm and Sony. Under Daniel’s leadership this venture-backed company quickly grew to over 70 employees, influenced $6.1 billion/year in sales for clients and garnered many awards including Upside’s Hot 100 companies of 2001.

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Dan Griffith is manager of Freescale’s Comprehensive Software Asset Management team (CSAM), which is responsible for distributing EDA software licenses to all Freescale design centers worldwide from central license servers in the! United States. He has been with Freescale Semiconductor, formerly Motorola’s semiconductor sector, for 25 years and has 12 years experience in managing and supporting electronic licensing and negotiating software licensing contracts for Motorola and Freescale. Prior to the formation of CSAM in 1998, Mr. Griffin managed the EDA software licenses and the UNIX compute environment for Motorola’s ASIC Division. He studied electrical engineering at the University of Toledo and holds a B.S. in business administration from the University of Phoenix.

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Steve Huey, is the General Manager of Aluria Software a division of EarthLink, and has over seventeen years of experience. At EarthLink, Huey served as director EarthLink’s cable business and director of technology acquisitions. Prior to EarthLink, he worked as director of mergers & acquisitions for CMGI. Prior to his role with CMGI, Huey held various roles with technology and financial firms.

Huey has a bachelor’s degree from Miami University with majors in finance and accounting and a MBA from Emory’s Goizueta Business School.

Steve currently resides in Louisville, Kentucky with his wife and their two children. He enjoys hiking, and woodworking.

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Suchit Jain started his technology career in 1994, supporting then-new COSMOS analysis software as an entry-level engineer with Structural Research and Analysis Corp. (SRAC). Jain began rising through the ranks almost immediately, to product manager then vice president of marketing, helping COSMOS grow into one of the most widely used analysis products in the computer-aided design (CAD) industry. Today, he is responsible for marketing communications, technical sales and support, analyst relations, and overall product management for COSMOS, which is now owned by SolidWorks.

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As a Chief Information Officer of FritoLay, PepsiCo shared services, Sateesh jointly led an intergrated “Power of One” IT strategy across FritoLay, Pepsi Bottling, and Tropicana – a $ 30 Billion corporation. As senior vice president, chief information officer, Avon Products, a $ 7 Billion corporation, Sateesh was responsible for Avon’s business transformation through e-biz and IT, to drive growth and profitability globally.

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Margaret Lewis is a commercial software strategist for the Microprocessor Solutions Sector at AMD. She is responsible for developing the software strategy for AMD Opteron™ and AMD Athlon™ MP processor-based servers. Lewis has been involved in the high-tech industry for more than 20 years. Prior to joining AMD, Lewis was a senior product manager at Times N Systems, where she developed market requirements and led the product team for the company’s parallel computing and high performance storage software solutions. Previously, she served as the associate director of marketing for the Maui High Performance Computing Center, a government-funded supercomputing center managed by the University of New Mexico. Lewis also held management positions at Novell and Houston Instrument. Lewis holds a bachelor’s degree from the University of Texas at Austin.

She is also the author of various articles and white papers about database software, developer tools and supercomputing technology, and she has spoken at many industry conferences including recent engagements at Microsoft WinHEC and LinuxWorld.

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Nilofer Merchant founded Rubicon in 1999 after gaining 15 years of operational experience in key leadership positions at notable technology firms such as Apple, Autodesk, and GoLive (later acquired by Adobe). Time and time again she has used her sharp expertise to design industry-leading go-to-market programs, winning notable awards from CRN, VAR Business and Marketing Association in the fields of marketing and channel development. Through her many successes (and even her losses), Nilofer has honed her multidisciplinary approach for assessing a business situation clearly, applying critical wisdom, and defining a strategic direction.

As the leader of Rubicon, Nilofer has built a distinguished team of fellow consultants and has collaborated with a wide range of executive leaders in Silicon Valley at client firms such as HP, Autodesk, Cogito, Pinnacle, Symantec, Adobe, VA Software, Riverside, and others. She builds 1-3 year future plans for her clients, and continually delivers significantly increased results to their bottom line, driving revenue growth, market share-price and profits. One recent client engagement directly resulted in her client capturing, and clearly quantifying, an additional $28 million in profit over 6 months.

Nilofer earned her MBA from Santa Clara University, a BS in Economics from University of San Francisco, and is a certified Instructor of Facilitative Leadership from Interaction Associates.

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Mark Kvamme focuses on services and software investments. He is currently a Director of AdBrite, Cast Iron Systems, EMN8, Mark Logic, MotoSport.com, LinkedIn, StrongMail Systems, and PodShow. Previously, he had been a Director of Corvigo (acquired by Tumbleweed Communications) and Allocity (acquired by EMC Corporation). Prior to joining Sequoia Capital in 1999, Mark was Chairman of USWeb/CKS and Chairman and CEO of CKS Group prior to the merger with USWeb. Earlier in his career Mark was a Director of International Marketing for Wyse Technology, the President and CEO of International Solutions, and was a founding member of Apple France. Mark has a B.A. in French Economics and Literature from the University of California at Berkeley.

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Paul Oliphant is responsible for purchasing, managing, and supporting software on the open network at the College of Engineering, University of Wisconsin-Madison. He has 20 years experience in the software industry, with the last 14 years at the university managing a central license service. This service is currently running, among others, 45 FlexLM license daemons from 38 vendors. Prior to his work at the University of Wisconsin-Madison he was teaching and supporting the engineering staff at The Aerospace Corporation. Mr. Oliphant holds a B.S. and M.S. in civil engineering from Brigham Young University.

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SilkRoad Technology’s Brian Platz is responsible for delivering on SilkRoad technology’s promise of providing the absolute best content software solutions and talent management software to our customers. Under Platz’s leadership, SilkRoad technology now powers leading Fortune 500 and mid-market company’s employee intranets and public websites, and is also the fastest growing talent management suite vendor in the marketplace.

Before joining SilkRoad, Platz was the Vice President of product management for divine, inc. where he led the product strategy and direction for divine’s widely recognized and award winning content management and collaboration products. Platz brings a 12-year career in developing Internet products, e-business initiatives and e-commerce solutions with a variety of high-tech start-ups, including Xqsite, Zentropy, Globalist Internet Technologies, and InfoBand, an Internet consulting company he founded in 1995.

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David Ritter is a Vice President in the Strategic Technology Group of BCG_ Information Technology Practice Area. He has over 20 years hands-on industry experience in IT and commercial software with particular expertise in enterprise architecture, e-business strategy and technologies, software development tools and methodologies, outsourcing, data warehousing, and the impact of technology on strategy.

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Over 20 years professional experience in engineering, consulting, software product development, sourcing and management. Innovated and developed commercial software products including solids-based cad system for design of industrial facilities and automating engineering design of piping support structures in nuclear power plants. Proposed and co-implemented a companywide system for EDA tool license asset usage, management, and contracting and delivered annually recurring multi-million dollar benefits during first 6 months of use.

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Steven Russman stays up to date on market offerings and industry trends as a managing partner of ECPweb.com and publisher of Technology Asset Manager. A frequent voice in the publication, his contributions reflect his far-reaching career in the technology industry — from managing computer leasing, vendor negotiation, asset tracking, software selection and software license administration to leading presentations and training on software tools and asset management concepts. He is the lead analyst with ECP, evaluating and writing about tools and services.

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Since 1996, Mr. Ryan has been instrumental in defining and creating services organizations that improve the quality and reliability of the technology infrastructures businesses depend on for communications and commerce.

Prior to co-founding OpSource in 2002, Mr. Ryan was President of the Americas for Metromedia Fiber Network (MFN). He was responsible for integrating the sales and delivery organizations of the company's Internet businesses-hosting, IP networking, and managed services - providing customers with an integrated network and IT infrastructure solution. Under his leadership, MFN customers included BP Amoco, JP Morgan Chase, Sony, Microsoft, and Mercedes-Benz. Mr. Ryan joined MFN from SiteSmith, a company that he co-founded in 1999 and ultimately sold to MFN the following year in a deal valued at $1.4 billion. Prior to co-founding SiteSmith, Mr. Ryan was Vice President of Professional Services for GlobalCenter, a pioneer in the hosting and Internet services marketplace.

Mr. Ryan credits his success in creating IT services that meet customers' ever-changing business challenges to his background in operations, which includes ten years in operations and management positions at Great America, a division of Viacom, one of the world's largest consumer entertainment companies.

Mr. Ryan has been a guest speaker at numerous industry events, including CIO, venture capital, Internet, hosting, and software conferences. He attended UCLA, is an advisor to the UCLA CLAS fund, and serves on the advisory board of Inkra Networks.

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Ira Schild is Director of EMC's Common Architecture, Methods and Specifications organization. Having devoted the past two years primarily to the planning and implementation of FLEXnet-based licensing in EMC products, he now has responsibility for the group driving adoption of licensing and similar common approaches to areas such as security, logging and framework software. With 24 years experience in the software industry, Mr. Schild has directed product and API development efforts and has managed technical support of products ranging from medical applications to operating systems and programming languages. His education, of course, was in English literature (B.A., Cornell University) and education (M.A., Hofstra University).

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Amit Sharma works in the areas of technology-based and social Innovation. Working at the Software Engineering Technology Labs- the corporate R&D division of Infosys Technologies, he has successfully led the development of various Innovative R&D projects in the areas of Grid Computing, Web Services and Software Licensing. This includes a flexible service oriented license management system called SOLVE.

Amit has an active publishing record- with more than 10 research papers in reputed IEEE/ACM conferences like ccGrid, IJCAI, IEEE’s SMC, Tencon, WISE and GlobusWORLD.

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John Smith is an IT veteran with three decades of experience in business and as a consultant, having spent 18 years in the Semiconductor industry architecting data warehouses and implementing applications to support design engineers. He has worked for LSI.Logic since 1997.

John's focus since 2000 has been on license management and implementing systems designed to measure and maximize usage of design tools. It is from experience gained in this area that material was derived for today's presentation.

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Brian knows marketing and technology firms. He enjoyed an 18+ year tenure with Accenture and was the longest running Director of their Software Intelligence unit. Brian has assisted hundreds of C-Level high-tech buyers in making the best possible decisions for their firms. He has also guided the most senior executives of the world’s largest technology vendors (e.g., PeopleSoft, Oracle).

Brian has been on every side of a technology sale: buyer, seller, alliance partner, channel developer, marketer and research analyst. Brian is well known to the press (e.g., Optimize, Wall Street Journal Europe, CIO, etc.), the Fortune 500 and to major universities (e.g., Harvard Graduate School, Wharton, etc.). Brian has a bachelor degree in Marketing and an MBA in Finance from the University of Texas at Austin.

Today, Brian advises a range of technology firms on marketing/sales strategies and creates thought leadership programs for same.

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Robert Urwiler is senior vice president of customer care and chief information officer for Macromedia. In this role, he is responsible for leading the company’s global customer support function and being the “first and best” user of Macromedia products across our internal information technology ecosystem. Most recently, Urwiler served as chief information officer at Peregrine Systems in San Diego.

Previously, he held technology management positions at Scientific-Atlanta, PricewaterhouseCoopers, and Sprint. Urwiler holds a Ph.D. in information systems from Nova Southeastern University and a master's degree in technology management from Mercer University. He is a member of the Society for Information Management (SIM), the CIO Collective, the CIO Executive Council, the Council of Communications Advisors, and various technical and customer advisory boards.

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Helen West was director of marketing and international sales manager for a musical instrument and audio technology company from late 1980s to late 1990s. From early 1990's to 2001, she was a marketing consultant for more than a dozen technology companies. She then went on to join MSC Software Corporation in 2001 after a brief consulting period with the same. Her range of experience includes taking international sales from $.5 million to $12 million in just over one year as well as varying aspects of marketing such as strategic, channel, product, partner and marcom. She currently balances several roles at MSC.Software Corporation including a product and marketing management role of its unique token system called MSC.MasterKey License System.

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