Join Us for SoftSummit 2006
October 17-18, 2006
The Hyatt Regency, Santa Clara, CA
Whether you are a software producer, hardware manufacturer or large enterprise, you constantly face the challenge of managing change in your organization. Business models continue to evolve in response to ever changing market developments and customer demands, competitive pressures intensify the quest for effective differentiators and customer retention, IT budget constraints seemingly contradict growing demands for user productivity and up-time. Software compliance, on-demand licensing or licensing in virtual environments, ITIL & BDL, Software-as-a-Service are only a few of the buzzwords associated with the ongoing developments.
Are you optimizing change in your organization or merely managing it?
SoftSummit 2006. "New Strategies: The Power to Optimize Change".
SoftSummit is a unique executive conference that offers direct access to leading-edge thinking on software pricing, licensing, and enterprise application management, and reflects the changing dynamics and relationships between software producers and their customers. Over 700 executives from leading Software Producers and Enterprise IT organizations, as well as industry press and analysts, will gather at SoftSummit 2006 to discuss challenges, strategies, and best practices for managing and optimizing the changing dynamics in their businesses.
Conference attendees praise SoftSummit for providing an invaluable forum for software producers and their customers to interact, brainstorm, and openly discuss the challenges and opportunities in software pricing, purchasing, and management. Attendees cited a number of benefits, including:
- Learning practical strategies for generating new revenue using strategic licensing
- Making valuable connections among software industry and IT executives
- Gaining practical strategies for maximizing software utilization across the enterprise
- Learning best practices for how to maximize application uptime
- Discovering important IT and software industry trends
SoftSummit 2006 will help you answer the questions facing your business every day. Should I transition to a subscription model? Who is actually doing utility computing? Is it working? Which license models are gaining adoption? What's a reasonable maintenance fee? When should my company move to product activation? How are enterprises optimizing their license utilization? How are IT teams packaging software for successful deployment? And most importantly, where is our industry heading?
At this year's event, attendees will have an opportunity to gain first hand insights from CEOs, Presidents, and VPs from leading software companies, global corporations, analyst firms and management consultancies.
See what participants had to say about last year's conference and why you should attend!