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SoftSummit 2008 Conference Program

Monday, October 20, 2008 12:00-1:00p   Acresso User Group Meeting Registration 1:00-1:30p   Acresso User Group Meeting General Session: Welcome Remarks, Mark Bishof and Roger Bottum 1:30-2:30p   User Group Meeting General Session: FLEX Licensing Roadmap, Jeff Greenwald and John Frame 2:30-6:00p   User Group Meeting Enterprise Breakout User Group Meeting ISV Breakout Room 1 User Group Meeting ISV Breakout Room 2 User Group Meeting ISV Breakout Room 3 2:30-3:30p   The Ferrari Sitting in the Garage: Revving from 0 to ROI in no Time Flat Jason Blair, Senior Applications Engineer, CSC Entitlement Management - Featuring FLEXnet Operations Priya Rajagopalan, Director, Product Management New Licensing Models for FLEXnet Publisher Virgil Moore, Senior Product Manager Simplifying Compliance for you and your end users - Featuring Compliance Monitor Donna Yobs - Senior Product Manager 3:30-4:00p   Break 4:00-5:00p   What's Next for FLEXnet Manager? Marjorie McGonigal, Product Manager for FLEXnet Manager and Donna Yobs, Senior Product Manager for Compliance Monitor with Jeff Greenwald, Director of Enterprise Product Management Entitlement Management - Featuring FLEXnet Operations Priya Rajagopalan, Director, Product Management New Licensing Models for FLEXnet Publisher Virgil Moore, Senior Product Manager Improve the connection to your end users - FLEXnet Delivery and Connect Trish Reilly, Senior Product Manager   New Licensing Models for FLEXnet Publisher Virgil Moore, Senior Product Manager Simplifying Compliance for you and your end users - Featuring Compliance Monitor Donna Yobs - Senior Product Manager Improve the connection to your end users - FLEXnet Delivery and Connect Trish Reilly, Senior Product Manager 5:45-6:00p   Closing from Jeff Greenwald, Director of Enterprise Product Management 5:00-8:00p   SoftSummit Attendee Registration 6:00-8:00p   SoftSummit Welcome Reception and Exhibits Open Tuesday, October 21, 2008 Software & Hardware Producers: Strategic Questions - Practical Answers Enterprise Software Investment Optimization Executive Partnership Thought Leadership Birds of a Feather 7:00-8:30a   Registration and Continental Breakfast 8:30-10:30a   General Session Welcome Roger Bottum, Senior Vice President, Marketing, Acresso Software Keynote Address Mark Bishof, Chief Executive Officer, Acresso Software The Power of Partnerships: From Negotiations to Compliance and Audits - How Partnering can Lead to Individual Success Panel Discussion moderated by Roger Bottum, Acresso Software, with Dan Griffith, Freescale and Jeff Gustafson, EMC; 10:30-11:00a  Break; Exhibits Open 11:00-12:00p   Entitlement Management - Taking the Complexity out of the Equation Manish Sharma, Program Director, Alcatel-Lucent The Power of Transparency in Software Negotiations moderated by Jeff Greenwald, Director of Enterprise Product Management, Acresso Software with Aditya Jain, Proctor & Gamble, and Andrea Greuel, Product Manager, HONICO Expert Communities: Co-Innovation Driving Business Value Mark Yolton, Senior Vice President, SAP Systems that Play Nice Natalie Ramsey, Senior Consultant and Cris Wendt, Principal Consultant, Acresso Software; Bruce Fortune, Senior Architect, Citrix Systems; Sandy Holmgren, Avago Technologies; Sashi Subramanian, Cadence Design Systems, Inc. 12:00-1:30p   Lunch; Exhibits Open 1:30-2:30p   Compliance & Licensing - 2 strategies, one goal! Jeff Gustafson, Global Leader, Software and Licensing Compliance, EMC Software Fighting the License Management Battle and Winning! Rachel Stanley, License Administration Team Lead, Honeywell Negotiating Software License Disputes Robert Scott, Managing Partner, Scott & Scott LLP 2:30-3:30p   Licensing + Payment Options = Better Deals Jim Geisman, Founder and Principal, MarketShare Save Your SAM Program from Budget Cuts Cynthia Farren, President and Founder, Cynthia Farren Consulting Software Asset Management Optimization Trends Ron Brill, Partner, KPMG Compliance Panel Discussion – A Conversation of Trust moderated by Cris Wendt, Principal Consultant, Acresso Software with Bruce Fortune, Senior Architect, Citrix Systems; Aditya Jain, Proctor & Gamble; and David Wright, Senior Architect, TagVault 3:30-4:00p   Break; Exhibits Open 4:00-5:00p   Demystifying Software Piracy: An “Intelligence” Approach to Recovering Lost Revenue from Unlicensed Customers Victor DeMarines, Vice President of Products, V.I. Labs Holistic License Management Strategies for the Enterprise Renita W. K. Leung, Systems Engineer, Platform Computing Compliance Industry Standards Andy Halliday, Executive Director, TagVault Chargeback policies: What Works and What's Overkill? John Smith, Senior Consultant, Acresso Software and Julia Froemke, IT Specialist, 3M 5:00-7:00p   Club SoftSummit Gala Reception, Sponsored by Acresso Software Wednesday, October 22, 2008   Software & Hardware Producers: Strategic Questions - Practical Answers Enterprise Software Investment Optimization Executive Partnership Thought Leadership Birds of a Feather 7:00-8:30a   Registration and Continental Breakfast 8:30-10:30a   General Session Welcome Jim Ryan, Senior Vice President of Worldwide Sales, Acresso Software Keynote Address Mike Fauscette, Group Vice President, Software Business Solutions, IDC Virtualization: Part of your Reality? Panel discussion moderated by Steve Schmidt, Director of Product Marketing, Acresso Software, with Bob Brandenstein, Director of Technology Management, Siemens PLM and Jeanne Morain, VMWare 10:30-11:00a   Break; Exhibits Open 11:00-12:00p   Software Compliance - Taking the Guessing Game out of it! Mike Fauscette, Group Vice President, Software Business Solutions, IDC CELUG Licensing Challenges and Industry Experiences moderated by Lee Levenson, CELUG with John Harms, Mentor Graphics; Rajendra Kundapur, Synopsys; Sashi Subramanian, Cadence Design Systems, Inc; and Scott Baeder, EDAC Licensing Piracy Sub-Committee Chairman Seamless Security using GuardIT® for FLEXnet Publisher Vince Arneja, Director of Product Management, Arxan Technologies, Inc with John Frame, Senior Director of Product Management, Acresso Software Delivering on the Promise of Managed Services for the Enterprise Brian Harvey, Senior Manager, Industry Solutions, Akamai Technologies 12:00-1:30p   Lunch; Exhibits Open 1:30-2:30p   Making the SaaS Decision: The Threats, Opportunities, and Challenges of Moving to SaaS Jeff Hagins, Partner and CTO, Mural Ventures Corporation Leveraging FLEXenabled Licenses for Centralization, Asset Optimization, and Compliance Dan Griffith, EDA Software Assest Manager, Freescale Semiconductor Crossing the Chasm from Licensing Strategy to Licensing Solution Aditi Dhagat, Technology Strategy, Deloitte Consulting and Prasad Bhandarkar, Adobe The Evolution of Licensing - What's Next? moderated by David Znidarsic, Vice President of Technology, Acresso Software with Manish Sharma, Program Director, Alcatel-Lucent; and Bruce Fortune, Senior Architect, Citrix Systems 2:30-3:30p   Entitlement Management – A Citrix Perspective Harvey Tenen, Principal Product Manager, Citrix Systems Beyond FLEXnet: Acresso’s Vision for the Future of License Optimization Jeff Greenwald, Director of Enterprise Product Management, Acresso Software Future proof your business model - Flexibility through software licensing Diane Kakihara, Senior Manager of Licensing, Accelrys The "Cracker World" is Connected Marcellus Buchheit, President and CEO, WIBU-Systems 3:30-4:00p   Break; Exhibits Open 4:00-5:00p   Making the Notebook Truly Mobile Using Software Chris Jones, Senior Product Development Manager, Vodafone Garbage In - Garbage Out: Know Your Source Natalie Ramsey, Senior Consultant; Laurent Clemont and Jim Griffin; Acresso Software Software Asset Management: A View from Two Perspectives from the Audit World Steve Revesz, Director, Enterprise Risk Services, Deloitte & Touche LLP Confused by Combinations of PACKAGE, SUITE, SUITE_RESERVED, and SUITE DUP_GROUP? Cris Wendt, Principal Consultant

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