Speaker Bios
Vince Arneja
Director of Product Management,
Arxan Technologies, Inc
Vince Arneja leads Product Management at Arxan where he manages both, commercial and federal product lines, as well as R&D strategy. Under his guidance, the Arxan GuardIT® product line continues to be the leader in Application Hardening and software protection segments. Vince has over 15 years' experience in the technical management area, including product and program management. He has led teams and enterprise-level projects with a variety of small to mid sized software development companies, spending the last 8 years with information security (desktop and messaging security) ISVs. He started his career as a Senior Product Engineer, and holds a B.S. in Computer Science.
Scott Baeder
Senior Architect,
EDAC Anti-Piracy Committee Chairman
As a Senior Architect Scott Baeder helps to set the vision and strategy for many operational areas within Cadence, including how products are Licensed, Packaged and Delivered. Scott brings a wealth of knowledge and experience in the areas of system management, operating systems, virtualization, packaging, licensing, and release management. Scott also serves as the Chairman of the Anti-Piracy and Licensing Committee for EDAC, and industry consortium of Electronic Design Automation companies. This committee drives increased security and license management capabilities for the benefit of the EDA industry.
Jason Blaire
Senior Applications Engineer,
CSC
Jay Blair has over 13 years of experience with computer aided engineering (CAE) applications and IT. He spent the first 6 years of his career as a systems engineer for the publishers of the ANSYS and MSC NASTRAN software packages providing support for design and analysis. He was then recruited and moved to CSC to manage CAE applications for a DoD top 500 HPC datacenter. In this role, Jay led an extensive functional study for computational structural mechanics software which resulted in multi-million dollar savings to the US Government. He was also the architect and first chair of a DoD workload management team that sought to bring standards into the scheduling of HPC resources. CSC's HPC customers include companies such as NASA, University of Alabama, Procter & Gamble, Pratt & Whitney Canada, Chrysler and the US Department of Defense. Jay currently sits on an HPC advisory board for Microsoft and as serves as the main software applications architect for the CSC HPC Center of Excellence.
Jay is a graduate of Wright State University with Bachelor's and Master's Degrees in Mechanical Engineering.
Bob Brandenstein
Director of Techology Management,
Siemens PLM
Bob Brandenstein is the Director of Technology Management for Siemens PLM Software. In this role, Bob is responsible for technology selection and deployment, systems support, hardware certification and technology partner relationships used within Siemens PLM product development. Bob spearheaded the evaluation and selection of FLEXlm for license management and continues to be involved in licensing development and product management. Bob has been involved with computer technology and software development for over 38 years and has held several positions in Development and Marketing within Siemens PLM Software for the past 20 years.
Ron Brill
Partner,
KPMG
Ron Brill is a Partner at KPMG LLP, and is KPMG's global SAM champion. Ron has over 17 years of professional experience and has joined KPMG over 14 years ago. Ron has led the development of KPMG's global SAM methodology based on the Infrastructure Optimization framework, ITIL, and the ISO SAM standard 19770-1. He has worked with both software publishers and directly with their customers on SAM, software licensing, and software compliance. Ron has also been a featured speaker in a number of industry events related to SAM.
Ron holds a MBA, and is a Certified Public Accountant (CPA) licensed in California, Certified Internal Auditor (CIA), Certified Information Systems Auditor (CISA), Certified Information Systems Security Professional (CISSP), and Certified Information Security Manager (CISM), amongst others. Ron is a member in a number of professional organizations, including the Information Systems Audit and Control Association (ISACA), the International Business Software Manager's Association (IBSMA), and the Licensing Executives Society (LES).
Marcellus Buchheit
President and CEO,
WIBU-Systems USA Inc.
Marcellus Buchheit is currently the President and CEO of WIBU-SYSTEMS USA Inc, a company specialized in software license management, anti-piracy technology, web services access control and media/document protection.
Marcellus was an independent/external Regional Director for Microsoft from 1997 to 2003. Marcellus has a monthly column "business & you" in the ".Net Magazin", a well know German publication. As a software designer, he developed several obfuscation and anti-debugging schemas.
Marcellus was born in Germany and studied computer science at the University of Karlsruhe, obtaining his Dipl. Informatik degree (comparable to a Master degree) in 1989. Marcellus co-founded the German-based WIBU-SYSTEMS, AG, in 1989.
Laurent Clemont
Acresso Software
Laurent Clémot is part of the EMEA Software Value Management team at Acresso. He works with enterprises to help them better exploit and manage the value of their software assets: this involves providing solutions such as license monitoring, license administration, usage tracking, and usage reporting.
Victor DeMarines
Vice President, Products,
V.I. Labs
Victor DeMarines brings extensive product strategy experience in the security industry to his current position. He has held senior product management positions at RSA Security, Authentica (now EMC), and AXENT Technologies (now Symantec).
Aditi Dhagat
Technology Strategy,
Deloitte Consulting and Prasad Bhandarkar,
Adobe
Aditi Dhagat is a senior manger with the Technology, Media and Telecommunications practice, focusing on business and technology strategies for technology companies. In addition to her industry focus, she has experience in providing advisory services in IT Strategy and Planning, Enterprise Architecture and IT Governance.
Before joining Deloitte, Aditi delivered professional services for an enterprise software company, worked with other Big Four consulting organizations and was on the faculty of computer science at the University of Wisconsin. Aditi has a Ph.D. in computer science from MIT, where she worked on combinatorial game theory and fault-tolerant computing.
Cynthia Farren
President and Founder,
Cynthia Farren Consulting
Cynthia Farren is President and founder of Cynthia Farren Consulting, a Software Asset Management consulting firm with offices in California, Colorado and Georgia. With over 12 years experience specializing in software licensing and software asset management (SAM), she is an expert in SAM practices. Additionally, Cynthia has over 10 years of financial operations experience and has been instrumental in several public filings (IPO and secondary funding) for various firms.
Mike Fauscette
Senior Vice President,
IDC
Michael Fauscette leads IDC's Software Business Solutions Group which includes research and consulting in ERP, SCM, CRM, and PLM Applications (and the associated business process that the software supports), small and medium business applications, partner and alliance ecosystems, open source, software vendor business models (SaaS) and software pricing and licensing. With extensive executive experience with software vendors ranging from large enterprise companies to small Silicon Valley start ups, Mr. Fauscette brings a unique perspective by relating research data and trends to the overall strategic focus and go to market strategy of application software companies. Having spent an extensive amount of time working with software end users throughout his career, Mr. Fauscette has a business process oriented and end user focused approach to software research and analysis. He conducts market research, analysis and consulting on emerging markets, go to market strategies, end user requirements, application implementation, vendor business models, partner strategy and end user experience.
Prior to joining IDC Mr. Fauscette held senior consulting and services roles with seven software vendors including Autodesk, Inc., PeopleSoft, Inc. and MRO, Inc. His software experience spans the entire enterprise life-cycle process and covers all facets of the Global software business. An ex-US Naval Officer, he began his technology career as a Surface Line Engineering Officer. Mr. Fauscette is a published author and accomplished public speaker on software and software services strategies.
Mr. Fauscette graduated with special honors from Jacksonville State University with a BA in Sociology and History; and with honors from Widener University with a MS in Business.
Bruce Fortune
Senior Architect,
Citrix Systems
Bruce Fortune is a senior architect for product licensing at Citrix Systems, Inc. With over twelve years of experience at Citrix with three generations of electronic licensing systems, Bruce is responsible for the company's licensing strategy and technologies for a broad range of both hardware and software products. He has evolved licensing theory and practices at Citrix and is considered a leading authority in the field of licensing. Bruce is continually sought for his opinions on licensing best practices. Citrix's current licensing system uses the Acresso FLEXnet products as the standard for all product lines.
John Frame
Senior Director of Product Management,
Acresso Software
John Frame's 20 years in the computing industry has included many roles in the development of software. Currently Sr. Director of Product Management with Acresso Software, John's previous companies include iPass, Calico Commerce, Lotus Development, cc:Mail and IBM.
Julia Froemke
IT Specialist,
3M
Julia Froemke has over 17 years of experience with 3M. She spent the first 7 years as a design engineer creating custom equipment for the health care business using high-end CAD/CAM/CAE software for design and analysis. She then moved to an IT department that manages a large variety of technical software. She has experience managing ANSYS, PTC, Siemens NX, Autodesk, LightTools, Moldflow, and other software packages.
Julia is currently working as an IT specialist managing technical and scientific software in 3M. Focusing on the global aspect of the business she consults with internal clients in nearly 40 countries to help them find the best software to meet their needs. The job includes software deployments and upgrades, license management and usage reporting, managing global contracts, and responsibility for coordinating software charges to internal clients worldwide.
Julia is a graduate of Montana State University with a Bachelor's Degree in Mechanical Engineering.
Jim Geisman
Founder and Principal,
MarketShare, Inc.
Jim Geisman is Founder and Principal of MarketShare Inc. The firm was started in 1982 and, since 1987, has focused solely on software pricing. (More information can be found at the firm's website, www.SoftwarePricing.com.)
Since then, Jim has worked with many emerging and established software companies by helping them solve some of their thorniest pricing problems. His company is helping a number of established and emerging software companies make the transition to the on-demand (SaaS) pricing model. He has also helped a number of companies price, structure and negotiate the "big deal".
He has written extensively on software pricing and is widely quoted in the trade press. He is a frequent speaker at seminars and trade conferences and has consulted internationally on issues of software pricing and deal structuring.
Jim has been a co-founder, director, advisor or mentor to several early stage companies. He sits on the Board of the Professional Pricing Society and is an advisor to the Entrepreneurial Leadership Program at Tufts University. He holds degrees in electrical engineering and business from Tufts and Harvard, respectively.
Jeff Greenwald
Director of Enterprise Product Management,
Acresso Software
Jeff Greenwald is the Director of Enterprise Product Management at Acresso Software. Jeff is responsible for setting the vision and strategy for the Enterprise Product lines as well as overseeing the product design to align with customer needs and market direction. Jeff has consulted with Fortune 500 and mid-size companies to design strategies for their application installations and management challenges as well as future plans around OS migration and application virtualization. Jeff brings a wealth of knowledge and experience in the application virtualization, packaging, licensing, and delivery space.
Dan Griffith
Manager, Central Software Asset Management Team,
Freescale Semiconductor
Dan Griffith is the manager of the Central Software Asset Management team at Freescale Semiconductor. Dan has managed software for 14 years. Macrovision (now Acresso Software) awarded him the Grand Summit Award in 2005 and was named Software Asset Manager of the Year by the International Business Software Managers Association in 2008.
Jeff Gustafson
Global Leader, Software and Licensing Compliance,
EMC Corporation
Jeff Gustafson leads WW Software Licensing & Compliance for the EMC Software Group with EMC Corporation. He is experienced in the design, development, pricing, licensing and protection, distribution and go-to-market strategies for software assets and intellectual property. Jeff has a MBA from the University of Chicago Graduate School of Business, a MA from the University of Chicago Committee on International Relations, and a BA in International Relations from Beloit College.
Jeff Hagins
CTO and Founding Partner,
Mural Ventures Corporation
Jeff Hagins has more than 27 years of experience in software development, software engineering management, software quality, software product management, and software marketing. His career includes positions as CTO, Senior VP of Product Management, Chief Architect, VP of Engineering, and Board Member for Lockheed Martin, J.D. Edwards, TeleComputing, Apptix, Dynix, SMBLive, and currently, Mural Ventures.
Jeff has been active in the Software-as-a-Service and Application Services industry from the beginning, working actively in SaaS over the last 8 years with software vendors, hosting providers, and telecommunications companies such as J.D. Edwards, Microsoft, SAP, CSC, British Telecom, and many others.
As CTO of Mural Ventures, he has led the development of the Mural SaaS Key Success Factors maturity model, and has worked with ISVs and SaaS providers of all sizes, from startup SaaS companies to large traditional ISVs who are making the shift to Software-as-a-Service.
Andy Halliday
Executive Director,
TagVault
As TagVault.org's initial Executive Director, Andy Halliday brings the managerial and entrepreneurial experience necessary to direct the formation and startup of this industry membership organization, and oversee the technology development of TagVault's services to membership. Andy was formerly Entertainment Group President and an officer of NYSE:EBS, then became the founder of NYSE:SPG's Simon Brand Ventures business unit, and after 15 years in the specialty chain-store retailing industry, became the VP GM eCommerce Excite@Home in 1998. Andy is a Harvard MBA and a veteran CEO of multiple startups, including contact.com, openfieldsoftware.com, kompolt.com, ourstory.com, and tribbit.com. Andy's technology background includes ecommerce, web services, on-demand CRM and sales enhancement using social collaboration, semantic web development, and consumer social media.
John Harms
Manager, Licensing/Installation Software,
Mentor Graphics Corporation
John Harms is the Engineering Manager for Mentor's Licensing/Installation Software group. The "Licensing Software" half of his team provides the licensing technology for Mentor Graphics' products and business systems. John has a diverse background in software engineering, including Mechanical CAD systems and circuit board routing software. He has managed Mentor Graphics' licensing technology since 2001.
Brian Harvey
Senior Manager, Industry Solutions,
Akamai Technologies
Brian Harvey is Sr. Industry Manager for Akamai Technologies, responsible for developing products and strategy for High Tech and Gaming Solutions. As Sr. Industry Manager, Mr. Harvey is responsible for aligning Akamai products with vertical markets' developmental and deployment needs.
Chris Jones
Senior Product Development Manager,
Vodafone
Chris Jones has worked in the mobile industry for over 20 years. His work at Vodafone has encompassed many roles including Engineering, Program Management, Operations and more recently Product Management. He is responsible for the deployment and maintenance of the Vodafone Mobile Connect Software to Vodafone's customers through its operations and partnerships in over 40 countries.
Diane Kakihara
Senior Manager of Licensing,
Accelrys, Inc.
Diane Kakihara, the Sr. manager of licensing in the software development department of Accelrys, Inc., has over 14 years of software licensing experience. She has given presentations at Softsummit 2000 and 2003 on token licensing and data-driven licensing and represented Accelrys in receiving a Softsummit Award for Best in Category, Business Applications in 2005.
Diane Kakihara has over 17 years of software engineering experience and most of that experience has been related to electronic software licensing and the integration of licensing with installation software. Currently the Senior manager of licensing at Accelrys, Inc., Diane is responsible for making sure Accelrys' ever-expanding product line is licensed according to specified requirements and that the user-environment for managing software licensed using FLEXnet publisher is completely integrated.
Diane received her BS from Alma College, in Alma, MI, an MS in Computer Science from Michigan State University and also holds an MA in Linguistics from University of California, San Diego. She is also fluent in German and everyday Japanese.
Rajendra Kundapur
Senior R&D Manager for Licensing Technologies,
Synopsys
Rajendra Kundapur is the Senior R&D Manager for License Technologies at Synopsis. Rejendra and his team are responsible for license server software, product licensing APIs and backend license generation engine. Rajendra has worked in various fields related to Telemetry Data Analysis, Network Switching Protocols and has been involoved in licensing Technologies at Synopsis since 2000.
Renita Leung
Systems Engineer,
Platform Computing
Renita Leung is a systems engineer at Platform Computing, where she has been working since 1999. She holds an Engineering Degree from the University of Toronto. Renita's technical expertise is built from assisting numerous clients on-site across the globe.
Lee Levenson
Chairman,
Centralized Enterprise Licensing Users Group
Lee Levenson works for Micron Technologies in Pasadena, CA. He is focused on engineering support for Micron's CMOS design computing infrastructure. He has over 20 years experience within the computer industry with an emphasis on supporting engineering resources. Lee's prior employment was with Qualcomm, Adaptec, Sun Microsystems, Texas Instruments, Electronic Data Systems and Computervision.
Marjorie McGonigal
Product Manager for FLEXnet Manager,
Acresso Software
Marjorie McGonigal is the Product Manager responsible for the FLEXnet Manager, Tracker and FLEXwrap software applications at Acresso Software. Marjorie has 15 years of experience in software product management at such companies as Cisco Systems, E*Trade Financial, and Charles Schwab, as well as several start-ups.
Virgil Moore
Senior Product Manager for FLEXnet Publisher,
Acresso Software
Virgil Moore has held product management, market development, and sales engineering positions for Sony Electronics, Harris Broadcast, and Acresso Software for the past 19 years. He is senior product manager for FLEXnet Publisher.
Jeanne Morain
Vice President of Marketing and Alliances,
Citrix Systems
Jeanne Morain joins VMware from the Thinstall acquisition, where she was the Vice President of Marketing & Alliances. Jeanne has been actively working with early adopters, analysts, and partners to bridge the gaps between virtual and physical systems and to architect their virtualization solutions. Prior to Thinstall, Jeanne was the Sr. Manager for BMC Software managing Customer Programs, Configuration Management (Marimba), and BMC Performance Assurance Product Lines. At BMC/Marimba - Jeanne was one of the first to integrate Systems Management tools into AdminStudio. She is most noted for pioneering concepts and solutions around Business Service Management and Configuration Management for virtual and physical environments. Jeanne is contributing author to the Step by Step Guide to Building a CMDB. She has over 13 years experience working in Technology with over a decade focused on bringing new products to market around Systems Management.
Priya Rajagopalan
Director, Product Management,
Acresso Software
Priya Rajagopalan is the Director of Product Management at Acresso Software with responsibility for the FLEXnet Operations and FLEXnet Embedded product lines. FLEXnet Operations is Acresso's back-office solution for managing entitlements and licenses, and FLEXnet Embedded is a new licensing initiative targeting the needs of hardware vendors.
Prior to Acresso, Priya worked with the Richmark Group, a boutique marketing strategy consulting firm in Chicago where she consulted for several technology firms including Hewlett Packard, Emerson, 3M and ADP. Prior to this, Priya worked at Microsoft in product planning and in advertising with the Lowe subsidiary of the Interpublic Group.
Priya has an MBA with a specialization in finance, marketing, and strategy from the Kellogg School of Management at Northwestern University and an undergraduate degree in Mathematics from the University of Madras in India.
Natalie Ramsey
Senior Consultant,
Acresso Software
Natalie is a Senior Consultant focused on enterprise license management and compliance. She has spent years working with Acresso's license management and compliance solutions, first as an industry license manager, then as a consultant for Acresso. She provides clients with best practices and strategies for managing software licenses and maintaining license compliance, as well as the technical expertise to implement recommended changes. She has experience with desktop, manufacturing, and IT infrastructure licenses as well as FLEXnet licensing.
Natalie has worked at Spansion, Hewlett-Packard, Agilent Technologies, Teradiant Networks, and Vitesse Semiconductors, in addition to Acresso. She has a bachelor's degree in electrical engineering from the Georgia Institute of Technology and an MBA from the University of California, Davis.
Trish Reilly
Senior Product Manager for FLEXnet Connect and FLEXnet Delivery,
Acresso Software
Trish Reilly is Product Manager for FLEXnet Connect & FLEXnet Delivery. Trish has more than 15 years in the computing industry defining and creating products. Prior to joining Acresso, Trish was responsible for managing an array of software & hardware products including Security, Network Application Performance Tools, Enterprise Hub & Switch Products and Disk Drives.
Steve Revesz
Director, Enterprise Risk Services,
Deloitte & Touche LLP
Steve Revesz is a Director in the San Jose office of Delottie & Touche LLP, and serves technology and financial services clients. Steve has over 25 years of experience helping client in making effective,efficeint and secure use of information technology. Steve brings a unique and well rounded perspective to Software Asset Management (SAM) in that he has led Internal Audit engagements focused on SAM processes from procurement through disposal, as well as having performed software license compliance reviews on behalf of software vendors. He has also led engagments to assist companies enhance other information technology management processes, including outsourcing and offshoring decisions, risk management, governance and compliance. Steve a frequent presenter on SAM and related technology management issues and challenges at both external and Deloitte internal forums. Steve hold a BA from Miami University, and a MA from New York University, and is a Certified Information Systems Security Professional (CISSP).
Jim Ryan
Senior Vice President, Worldwide Sales,
Acresso Software
As senior vice president of worldwide sales, Jim Ryan is chartered with leading Acresso's worldwide sales team. Prior to this position, Ryan served as general manager for Macrovision's EMEA region as well as the leader of Macrovision's Software Business Unit worldwide sales team. His background also includes responsiblity for Macrovision's software services organization as well as its support, operations and pre-sales teams for the software solutions.
Ryan joined Macrovision in 2004, from InstallShield® Software Corporation, where he was senior vice president of international sales and operations. Previously, he was with Reliant Data Systems, now Compuware Corporation, where he was a regional sales director with responsibilities for both traditional direct sales channels as well as OEM sales. Prior to Reliant, Ryan was director of channel sales at Unison Software, now Tivoli Systems, where he spearheaded the channel program for its distributed systems management solutions group. Additionally, Ryan has held positions at Lakeview Technology and IBM Corporation. Ryan earned a bachelor's degree of arts from Marquette University where he studied International Political Science and French.
Robert Scott
Managing Partner,
Scott& Scott, LLP
Robert Scott is the managing partner of Scott & Scott, LLP headquartered in Dallas, TX. He practices intellectual property and technology law nationwide. Robert's practice focuses on software copyright licensing, arbitration and litigation. Robert has successfully negotiated hundreds of software licensing disputes involving leading publishers such as Microsoft, Adobe, Symantec, BEA, Borland, Sybase, IBM and Autodesk.
Robert is an active member of the State Bar of Texas. He is admitted to practice before the United States Court of Appeals for the 5th Circuit, the United States District Courts in the Northern and Eastern Districts of Texas, and the District of Colorado. He is a member of the Information Systems Audit and Control Association, the Managed Services Providers Alliance, the IT Compliance Institute, and the Metropolitan Technology Council. Robert also represents clients on technology issues including privacy and network security, document retention and e-discovery, and intellectual property protection and licensing.
Manish Sharma
Program Director,
Alcatel-Lucent
Manish currently serves as Program Director at Alcatel-Lucent where he leads a worldwide software value chain transformation program that has already delivered tens of millions of dollars in revenue & margin improvements, cost savings, and dramatic increases in customer satisfaction. Recognized as a high-energy change leader who gets things done, he has demonstrated expertise in driving disparate stakeholders with varying needs to a common goal. Prior to this role, Manish built Lucent's software business division's IT office from a small organization to one supporting 1600 users across 3 continents. In this business division CIO role, he also integrated and standardized product development support operations for all 54 software products of the business division.
In addition to telecom, Manish has worked in IT consulting, education and manufacturing industries in various technology roles. Manish holds a B.E. in Computer Engineering from the University of Rajasthan in India. He also serves on steering committee of Pratham's Tristate Chapter and contributes to Seton Hall University's Stillman School of Corporate Mentorship Program.
John Smith
Principal Consultant,
Acresso Software
John Smith is the Principal Consultant for Acresso's Enterprise Licensing Practice. He was an IT project manager in high-tech for 17 years prior to joining Acresso. Between 1999 and 2006 he initiated electronic licensing projects for semiconductor companies, managing their inventories of EDA tools and implementing license management technologies. He lives in the South Bay area of San Francisco.
Rachel Stanley
License Administration Team Lead
Honeywell
Rachel Stanley is a graduate of Eckerd College in St. Petersburg, FL. She is currently working as License Administration Team Lead with the Honeywell CEAL (Centralized Engineering Application Licensing) Group. She has been with the department since its creation in 2001, prior to that she worked for Honeywell as a UNIX administrator for 5 years.
Sashi Subramanian
Architect, Licensing Technology Group
Cadence Design Systems, Inc.
Sashi Subramanian has been involved with licensing for the past 12 years. At Cadence, Sashi and his team is responsible for providing the common licensing technology and API for all Cadence products and license fulfillment. Sashi holds a B.E. in Computer Science and Engineering from the University of Madras in India.
Harvey Tenen
Principal Product Manager,
Citrix Systems, Inc
Harvey Tenen is the Principal Product Manager for licensing technology at Citrix Systems, Inc. Harvey is responsible for the licensing vision, the product licensing implementation and the licensing back office system. Citrix Systems is the global leader in Application Delivery Infrastructure with over 215,000 customers worldwide and approximately 8,000 partners in more than 100 countries. With over 25 years of experience in the software industry including 2 years at Intel, 3 years at startups and 20 years at Bell Laboratories in both an engineering and management role. Harvey has been at Citrix for the last 3 years and brings a wealth of experience in guiding the evolution of licensing at Citrix. He has created a synergy between the product and business teams relative to entitlement creation, delivery and management and has assisted in the successful licensing and delivery of over 20 Citrix products.
Cris Wendt
Principal Consultant,
Acresso Software
Cris Wendt is a Principal Consultant with focus on strategic business model issues relating to implementing electronic licensing, as well as the internal change management aspects of undertaking this business transformation. Cris brings extensive enterprise software licensing, compliance, pricing and entitlement management experience to Acresso Software and focuses on defining and deploying software licensing and pricing models for domestic and international enterprise software vendors. Cris has worked with a broad range of technology vendors, enterprise software users and software publishers, and has deep operational experience. Cris is also a noted industry speaker for Acresso. Cris has developed deep experience in software pricing, licensing models and enforcement working as a strategy consultant working for Macrovision, BearingPoint (formerly KPMG Consulting), and as an independent consultant. Cris received his degree from the University of California, Berkeley with a Bachelor of Science, in Electrical Engineering & Computer Sciences.
David Wright
Senior Architect,
TagVault
David Wright is Chief Architect at TagVault.org. TagVault's mission is to be the neutral, not-for-profit certification authority for ISO/IEC 19770-2 defined software identification tags and to be a central resource to the industry by providing standards-compliant tag management tools and technology to members. David has deep experience in the enterprise licensing processes and techniques for software used by 99% of the fortune 1000 companies. David has a very strong background in business system and software architecture, as well as data modeling techniques and application development. He has led the design and implementation of mission critical systems for large enterprises, including Wells Fargo Bank, Lucent Technologies, Hewlett Packard, Symantec Corporation, British Telecom, Charles Schwab and Migros Ticino. As Chief Architect, David is responsible for development of a world-class architecture for TagVault.org, evolving product requirements, future feature roadmap, as well as leading the design and implementation of technologies supplied by TagVault.org. David sits on the ISO/IEC 19770-2 working group which has developed the SAM tagging standards as well as the newly formed -3 working group.
Donna Yobs
Product Manager for Compliance Monitor,
Acresso Software
Donna Yobs has more than 15 years experience in defining and creating software products and solutions. Prior to joining Acresso, Donna was responsible for managing an array of software products and solutions including Storage, Security and Operating Systems.
Mark Yolton
Senior Vice President,
SAP Community Network
As SVP for SAP's Community Network, Mark Yolton leads the SAP Developer Network and Business Process Expert communities. Previously, he worked for PeopleSoft, Oracle, Sun Microsystems, and Unisys Corporation. He holds an MBA from LaSalle University.