Keynote Speakers
Wednesday, October 21
Welcome Remarks
Mark Bishof: Chief Executive Officer, Acresso Software
Mark Bishof brings a wealth of leadership and software experience to Acresso Software. Most recently, Mark served as general manager and executive vice president of Macrovision's Software Business Unit. Prior to that, he led worldwide sales, services and engineering in the independent software providers and enterprise Information Technology markets.
Mark is a software and management consulting industry veteran and brings a diverse background in selling and delivering enterprise integration and technology solutions for Global 2000 customers.
Before joining Macrovision, he held executive positions at IBM, including vice president of worldwide industry solutions sales and vice president of worldwide sales for WebSphere Business Integration. Mark was brought into IBM as part of the company's acquisition of CrossWorlds Software, where he was senior vice president of global sales and services.
Prior to CrossWorlds, Mark was a partner at Deloitte Consulting in the Global Telecommunications & Media practice. He has also worked as an associate with Booz-Allen Hamilton and as a consultant to Warburg Pincus in their Information Technology and Communications practice. Mark serves on the board of directors for Solstice Software and holds a bachelor's degree in computer science from the University of Maryland.
Bridging the Gap Between Software Producers and Enterprise IT: The Future of License and Entitlement Management
Parag Patel: Vice President ISV & Storage Alliances, VMWare
Parag Patel is Vice President of ISV and Storage Alliances at VMware. He is responsible for VMware’s partnerships, technical integrations, and go-to-market programs with applications software companies and vendors providing information infrastructure. He previously held sales & marketing positions at Bowstreet Software and Trilogy Software.
Mr. Patel earned a BAS in Electrical Engineering & History from Stanford University as well as an MBA from Harvard University. He has served as a U.S. Peace Corps volunteer in Mali, West Africa, where he worked on rural development projects such as farm cooperatives. Mr. Patel is a recent Term Member of the U.S. Council on Foreign Relations and a Fellow with the Asia Society, New York.
Thursday, October 22
Trends and Predictions for Software Pricing & Licensing – First look at the 2009 Results
Amy Konary: Research Director, IDC
Amy Mizoras Konary is a Research Director with IDC focusing on software pricing, licensing, and delivery research. In this role, Amy is responsible for providing coverage of software go-to-market trends including volume license programs, evolving license models, global price management, and licensing technologies through market analysis, research and consulting. In her coverage of software maintenance, subscription, electronic software distribution and licensing technologies, Amy has been instrumental in forecasting future market size and growth. Amy was also the lead analyst for IDC's coverage of software as a service (SaaS) for eight years prior to focusing exclusively on pricing, licensing, and delivery. Prior to joining IDC, Amy worked in marketing at a mid-tier software provider. She holds a B.A. from Lehigh University, where she majored in Science and Technical Writing and minored in Environmental Science.