Track Session Abstracts
General Session
Tuesday, October 12, 2010
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Opening Remarks
Mark Bishof, Chief Executive Officer, Flexera Software
Mr. Bishof has served as President and Chief Executive Officer since Flexera Software’s inception (April 2008). Most recently, Mr. Bishof served as General Manager and Executive Vice President of Macrovision's (now Rovi) Software Business Unit. Prior to that, he led worldwide sales, services, channels and alliances for Macrovision.
Before joining Macrovision, Mr. Bishof held executive positions at IBM, including Vice President of worldwide industry solutions sales and Vice President of worldwide sales for WebSphere Business Integration. Mr. Bishof was brought into IBM as part of the company's acquisition of CrossWorlds Software, where he was Senior Vice President of global sales and services.
Prior to CrossWorlds, Mr. Bishof was a Partner at Deloitte Consulting in the Global Telecommunications & Media practice. He has also worked as an Associate with Booz-Allen Hamilton and as a consultant to Warburg Pincus in their Information Technology and Communications practice. Bishof serves on the board of directors for Solstice Software and holds a bachelor's degree in computer science from the University of Maryland. -
Keynote Presentation: Leveraging Software Licensing and Entitlement Management to Gain Competitive Advantage
Tom Reilly, President and CEO, ArcSight
Tom Reilly, CEO of ArcSight, will share how his company is leveraging a strategic solution for software licensing and entitlement management to gain competitive advantage in his fast-growth business. Tom will share how such a solution has enabled his company to quickly react to a changing competitive landscape and rapidly introduce new business models to maintain their market leadership. Tom will also share insights on why such issues matter to the CEO and offer suggestions on how to sell a strategic solution to internal management.
Thomas Reilly has served as ArcSight Chief Executive Officer since September 2008 and as the President since August 2007. Mr. Reilly served as ArcSight Chief Operating Officer from November 2006 to September 2007. From April 2004 to November 2006, Mr. Reilly served as Vice President of Business Information Services of IBM. From November 2000 until its acquisition in April 2004 by IBM, Mr. Reilly served as Chief Executive Officer of Trigo Technologies, Inc., a product information management software company. He holds a B.S. in mechanical engineering from the University of California, Berkeley.
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Software Pricing and Licensing Survey Results and 2011 Predictions
Amy Konary, Research Director, IDC
Amy Mizoras Konary is a Research Director with IDC focusing on software pricing, licensing, and delivery research. In this role, Ms. Konary is responsible for providing coverage of software go-to-market trends including volume license programs, evolving license models, global price management, and licensing technologies through market analysis, research and consulting. In her coverage of software maintenance, subscription, electronic software distribution and licensing technologies, Ms. Konary has been instrumental in forecasting future market size and growth. Ms. Konary was also the lead analyst for IDC's coverage of software as a service (SaaS) for eight years prior to focusing exclusively on pricing, licensing, and delivery.
Since Joining IDC in 1998, Ms. Konary has received a number of honors and awards, including IDC Research Quality Awards in 2000, 2001, 2002, and 2004, as well as IDC’s 2002 Analyst-of-the-Year. In 2005, Ms. Konary was honored with IDC’s James Peacock award for research excellence, IDC’s highest honor.
Prior to joining IDC, Ms. Konary worked in marketing at a mid-tier software provider. Ms. Konary holds a B.A. from Lehigh University, where she majored in Science and Technical Writing and minored in Environmental Science.
Business Track
Tuesday, October 12, 2010
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Licensing and Pricing Impact on Software in the Cloud and on the Ground — Strategies For Growing your Business
Jim Geisman, Founder and Principal, Software Pricing Partners
Every day people are using browsers to access information, social networking sites and mobile applications. On-line consumer applications have become all-pervasive and have shaped people’s perceptions of on-line usability, responsiveness and prices. When these same people go to work and evaluate or use B2B software they are likely to carry many of these perceptions with them. Their experiences as consumers may also influence expectations of support from software vendors.
How will B2B software vendors be affected by these shifts in perceptions and expectations? Will the impact stretch beyond the SaaS delivery model? What are the implications for product performance and reliability? How will the type and levels of support have to change? How will pricing models and monetization strategies have to change?
This presentation will identify the issues affecting existing ISVs and manufacturers wanting to become ISVs. We will address how existing and new players will be affected by these changes in perception, and ways elements of the pricing model can be used to deal with these changes.Jim Geisman is Founder and Principal of Software Pricing Partners. The firm was started in 1982 and, since 1987, has focused solely on software pricing. (More information can be found at the firm’s website, www.SoftwarePricing.com.)
Since then, Jim has worked with many emerging and established software companies by helping them solve some of their toughest pricing problems. His company is helping a number of established and emerging software companies make the transition to the on-demand (SaaS) pricing model. He has also helped a number of companies price, structure and negotiate "the big deals".
He has written extensively on software pricing and is widely quoted in the trade press. He is a frequent speaker at SoftSummit and other trade conferences and has consulted internationally on issues of software pricing and deal structuring.
Jim has been a co-founder, director, advisor or mentor to early stage companies. He sits on the Board of the Professional Pricing Society. He holds degrees in electrical engineering and business from Tufts and Harvard, respectively. -
Protecting Your Revenue - The Business Impact of Virtualization
Sean Donahue, Strategic Partner Alliances, Microsoft
Virtualization has had a significant impact on the datacenter and deployment. Software vendor responses to licensing policies and strategies for virtualization have been varied and in many cases non-existant but may impact the attractiveness of a virtualization strategy for the enterprise. Join us for a discussion on how to address the virtualization gap that exists between software vendors/high-tech manufacturers and the way enterprises deploy applications today.
Sean Donahue drives strategic partner alliances as part of the System Center Alliance team at Microsoft. In this role he works closely with ISV’s and other key partners who develop solutions that build on top of and assist in the deployment of the products across System Center. Sean has a significant focus on the virtualization solutions offered in today’s market and the growth of Desktop Virtualization. Prior to Microsoft Sean worked as the head of Worldwide Training and Certification for Softricity, creators of the original Application Virtualization solution that is known today as Microsoft App-V.
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Running a World-Class SaaS Organization
Richard Northing, Senior Vice President of Global Services, Flexera Software
Dr. Richard Northing, a pioneer in SaaS delivery models, will discuss the challenges and opportunit ies for software vendors in moving from a perpetual software business model to a SaaS delivery and business model.
Dr. Richard Northing has 19 years of experience in t he technology industry, wit h a focus on t he delivery of software and services to Fortune 1000 companies. As SVP of Global Services for Flexera Software, Richard has worldwide responsibility for all pre-sales consult ing, professional services delivery and technical account management. Richard previously held a similar role at Macrovision. Before joining Macrovision, he spent eight years at Intr aware where he established a world-class customer engagement model in a S aaS environment while serving as VP of Technology Operat ions and Chief Operat ing Officer. Richard spent t he first 10 years of his career in various engineering, engineering management and c onsult ing posit ions at EDS and Accenture. Richard has a Bachelor of Sciences (First Class, wit h honors)
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Balancing Compliance and Customer Satisfaction
Panel discussion with Michael Beare, Microsoft; Manjeet Chocker, Oracle; Mika Harviala, Symantec; Moderated by Brent Pietrzak, Flexera Software
Since the begining of the software business we have been tackling the issue of compliance. Where before license enforcement was key to preventing abuse, the way ISV/HTM do business today has changed the name of the game. What is the continuous compliance and how do you ensure you are protecting your assets while ensuring greater customer flexibility and satisfaction? Join us as key industry players discuss compliance and issues they tackle /debate on a regular basis.
Brent Pietrzak has 12 years of experience in the technology industry, with a focus on the delivery of software and services to Fortune 1000 companies. As Vice President of Client Services for Flexera, Brent has responsibility for all pre-sales consulting, license optimization services and technical account management in North America and Asia Pacific. He has held similar roles with Aravo Solutions and Intraware where he established world class SaaS delivery and customer care models. Prior to fulfilling these service focused roles, Brent held various engineering and pre-sales management roles at these companies and Visa International.
Michael Beare oversees the main Microsoft customer license management program, the Software Asset Management (SAM) program. This important global program engages with over 50,000 customers every year and has two distinct aspects: License Reviews and SAM Optimization Assessments. Michael has more than ten years of experience in the Microsoft volume licensing business and is very passionate about customers obtaining the full benefits of their software investments. Over the last few years, he led the effort to develop and launch the SAM Optimization model. He also participates in the Microsoft SAM technology initiatives that enable customer license management. Michael was born in Montevideo, Uruguay. He holds a B.S. degree in Electrical Engineering from the U.S. Air Force Academy and a Master in Business Administration from California State University.
Manjeet Chocker represents Oracle's License Management Services Organization. Over the past nine years she has held several roles within Oracle LMS that include Manager of a regional segment, Senior Manager of the North America Customer Team and recently transitioned into Senior Manager of Operations for North America. During her tenure, Manjeet has directly engaged in license reviews of Fortune 500, Telecom, Retail and Manufacturing customers with complex systems environments. With these engagements, Manjeet adopted a personal philosophy to promote license education as a necessary tool to aid in bridging the gap between license compliance and customer satisfaction.
Mr. Mika Harviala has been involved in systems and asset management for 22 years, with the last 12 years at Symantec Corporation. His current role is Manager of Symantec’s Global SAM Partner and Tools Program within the License Compliance organization, where he supports customers and partner companies to facilitate their work in assessing deployments of Symantec software. Prior to his current role in License Compliance, he was a software engineer working on automated solutions for performing software inventories. Mika is also active in many industry wide SAM initiatives and working groups.
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The Fast Track to Common Licensing Following a Merger and Acquisition
Behshad Rejai, Director of Software Engineering, Synopsys
From a business stand point how do you ensure operational efficiencies in an industry where key activities such as M&A can wreak havoc on your existing processes and impact your installed-base. Case study of how we at Synopsys have successfully optimized M&A activities and achieve common licensing efficiently.
Behshad Rejai is the director of software engineering at Synopsys responsible for Licensing, Software Development Tools, Corporate Quality, and Program Management. Ms. Rejai has over 25 years of experience in the software industry. Prior to joining Synopsys in 1999, she worked at General Motors Research Lab, Rockwell International, and Boeing. Behshad Holds a Master of Science in Computer Science from University of Nebraska-Lincoln.
Wednesday, October 13, 2010
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Enabling SAM through Software ID Tagging: The Value Case for Publishers, Tool Providers and Customers
Tim Willey, Senior Director, Pricing & Licensing and Rene Kolga, Senior Product Manager, Symantec
A common challenge for Software Publishers and Customers alike is the need to accurately track and report software deployments. Symantec is working to simplify the software identification process for Symantec products and licensed options by supporting the new ISO/IEC 19770-2 Software ID Tagging standard. This standard enables Symantec and other software publishers to provide definitive software identification information in the form of software identification (SWID) tags that are deployed with the software. This standard along with other ISO/IEE 19770 standards in development, will greatly simplify and standardize the software identification process and software entitlement reconciliation process for customers and partners. The GSA has recently announced a requirement for software publishers to include SWID tags in future software releases.
The goal of this presentation is to educate the Software Asset Management community on what Symantec is focusing on in regards to SAM, and to encourage the adoption of the ISO/IEE Software ID Tagging standard by other software publishers and SAM product vendors.
This presentation will provide an overview of Symantec’s license management strategy with a focus on the Software ID Tagging efforts, the value case for software publishers, tool providers and customers, the Symantec approach to tagging, and the feedback received from customers on the strategy and proof-of-concept customer trials.Tim has responsibility for managing Symantec’s Pricing & Licensing Strategies, Policies and Programs globally. This includes developing new approaches to simplifying Symantec’s Pricing and Licensing experience, and developing Customer and Partner focused value propositions across the product portfolio. In response to common issues from Customers / Partners around a need to improve software deployment tracking and reporting, Tim’s team also includes a group looking at enabling SAM through Software ID Tagging. Symantec is currently a board member of Tagvault.org, which is a not-for-profit organization set-up to enable ISO-standard Software ID Tagging. Prior to Symantec, Tim spent over 10 years working in Strategy Consulting in Europe, the US and APAC, providing strategic advice to Companies in the Technology sector.
Rene Kolga possesses over 15 years of professional IT experience in the areas of product management, customer support, quality assurance and development. At Symantec he manages multiple products involving five development teams throughout the world, covering discovery, inventory, usage metering, software delivery, client backup, reporting and security-endpoint management integration areas. Rene was also involved in numerous Altiris-Symantec integration projects. Prior to Symantec, Rene was a Customer Support Manager for Previo where he built and managed support team in Europe. Rene was also the Test Lead at Stac and worked extensively with partners like HP, Miramar and others. Rene has a bachelor of computer science degree from the Tallinn University of Technology (Estonia) and MBA in International Business from the University of Utah.
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The Naked Truth — How Enterprise Organizations Really Feel About How ISVs & High-Tech Manufacturers License, Price and Enforce Compliance
Panel discussion with Carla Enfield, Lockheed Martin, Michael Limprecht, Oracle and Natalie Overstreet Lias, Principal Consultant, Flexera Software; Moderated by Amy Konary, Research Director, IDC
Join us for a moderated panel discussion where leading enterprise oranzations discuss their view on how Software Vendors and High-Tech Manufacturers license, price and enforce compliance today. Hear firsthand how ISVs and high-tech manufacturers can make it easier to do business with enterprises.
Amy Mizoras Konary is a Research Director with IDC focusing on software pricing, licensing, and delivery research. In this role, Ms. Konary is responsible for providing coverage of software go-to-market trends including volume license programs, evolving license models, global price management, and licensing technologies through market analysis, research and consulting. In her coverage of software maintenance, subscription, electronic software distribution and licensing technologies, Ms. Konary has been instrumental in forecasting future market size and growth. Ms. Konary was also the lead analyst for IDC's coverage of software as a service (SaaS) for eight years prior to focusing exclusively on pricing, licensing, and delivery.
Since Joining IDC in 1998, Ms. Konary has received a number of honors and awards, including IDC Research Quality Awards in 2000, 2001, 2002, and 2004, as well as IDC’s 2002 Analyst-of-the-Year. In 2005, Ms. Konary was honored with IDC’s James Peacock award for research excellence, IDC’s highest honor.
Prior to joining IDC, Ms. Konary worked in marketing at a mid-tier software provider. Ms. Konary holds a B.A. from Lehigh University, where she majored in Science and Technical Writing and minored in Environmental Science.
Solutions Track – Licensing
Tuesday, October 12, 2010
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Becoming Software Oriented in a Solutions-Centric Industry
Andy Roth, Director, Engineering Services/Global Product Solutions, Tekelec
From a technology stand point what are the best practices to migrate from a perpetual licensing model to usage-based models? Join industry leaders as they walk you through software licensing trends and showcase best practices to ensure successful software licensing models that meet the changing needs of your enterprise customers.
Andy Roth is Director of Engineering Services at Tekelec. He has had an extensive career in software and systems development and design including combat systems, sonar, battlefield communications, telecommunications and information technology. In his almost 14 years at Tekelec, Andy has been responsible for development tools, configuration management, engineering infrastructure for a globally distributed R&D organization, and Customer facing documentation. He has been a key contributor to numerous enterprise-wide business process initiatives including the current transition to a software-centric model. Andy lives in rural North Carolina with his wife, Karen. He is very proud of their daughter, Samantha, who is pursuing her doctorate at Colorado State University.
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Taking on the Cloud!
Steve Schmidt, Flexera Software
The Cloud continues to be of top interest and discussion amongst software vendors and high-tech manufacturers. The question you must ask yourself…What can you do today to protect your revenues - this session is intended to discuss offering your products in the Cloud, its impact on the software and hardware industries and provide guidelines for talking on the cloud today to enable success.
Steve Schmidt is the Vice President of Product Management at Flexera Software, responsible for product planning, positioning and market delivery of Flexera’s industry-leading licensing and installation solutions, including the FlexNet, InstallShield and AdminStudio product lines. Prior to Flexera, Steve held VP of Product Management positions at Macrovision, in both the Software Business Unit as well as the Distribution and Commerce Business Unit. Before Macrovision, Steve was the Director of Product Management at InstallShield Software Corporation. Steve began his 20 year technology management career running global IT projects for Procter & Gamble's Advanced Technology Group. Steve received a Bachelor of Science in Electrical and Computer Engineering from the University of Notre Dame and an MBA from the Kellogg School of Management at Northwestern University.
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Virtualization and the Impact on Licensing - FlexNet Publisher Roadmap Discussion
Sai Vedantam, Director of Software Development, Flexera Software
Flexera Software Product Management invites you to attend an educational and interactive session showcasing the future direction of FlexNet Publisher through a Road Map discussion.
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Next Generation Licensing: Mobility, Pay-Per-Use and Devices Licensing -
Vikram Koka, Vice President of R&D, Flexera Software
For high-tech manufacturers margins are razor-thin, grey market abuse is staggering and brand erosion is constant - how do you protect your product offering and how do you differentiate yourselves from the competition? Attend this session for an in depth FlexNet Embedded roadmap discussion which will lay the groundwork for future development.
Vikram Koka is the Vice President, R&D at Flexera Software. He is responsible for engineering for the FlexNet Producer Suite for High-Tech Manufacturers. Prior to Flexera, Vikram was the Chief Architect for Macrovision across all its product lines, including the DRM, video and game distribution offerings, in addition to software licensing. Vikram has held senior engineering or technical management positions at large companies such as Silicon Graphics (SGI), and LSI Logic as well as startups such as CellMania and SmartDB. Prior to Flexera, Vikram’s background includes mobile, ecommerce, enterprise applications (both hosted and on-premise), databases and distributed applications. Vikram has an MS in electrical and computer engineering from the University of California at Santa Barbara, and a BS in electronics and communications engineering from Osmania University, Hyderabad. Vikram currently has 4 patents pending and was one of the early contributors to the GNU Debugger (GDB), a popular open source debugger.
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Designing Enterprise Automatic License Activation Solution
Adel Hanna, Enterprise System Architect, EMC Corporation
The primary business driver associated with enhancing an enterprise's existing license activation process is its ease of use. The quicker a customer can install and configure licenses to have a fully functioning product, the quicker that customer can utilize the product, thus reducing costs and improving customer experience. Key business benefits include: improving the overall electronic activation experience, reducing potential errors when activating, simplifying the activation process by requiring only a small number of data elements to complete license activation, and (eliminating dependency on install at information accuracy for activation).
Automatic license activation is a well-known solution to provision licenses at the customer site. By automating activation tasks for a large number of enterprise products, we can reduce their setup time, mitigate their administrative costs, minimize errors, and streamline the processing of license deployment and provisioning across the enterprise.
This presentation will discuss the process and the challenges associated with designing automatic license activation for a large enterprise.Adel Hanna is an enterprise system architect at EMC corporation. He was educated at Alexandria University (BS, 1993), New York University (MS, 1997), and Massachusetts Institute of Technology (Post Grad, 2002). He holds professional certifications from CISSP, Microsoft, Redhat and Sun Microsystems. Since he joined EMC in 2005, he has designed projects that had significant impacts on EMC business, such as Secure Service Credential for Symmetrix, EMC remote support Gateway, ConnectEMC and Simple Licensing Automatic Activation projects
Wednesday, October 13, 2010
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Why Customers are Migrating from Certificate to Trusted Storage - Advantages & Disadvantages
David Znidarsic, Vice President of Technology , Flexera Software
What are the key benefits of moving from certificate base licensing to a trusted storage/activation licensing model? Please join us for a discussion on technical benefits that Trusted Storage offers today and in the future.
David Znidarsic is Vice President of Technology and a member of the executive staff at Flexera Software. He has been in the technology industry for 24 years, the last 8 at Flexera Software. Most recently David has been a spokesman for the transformation of software licensing in the age of virtualization as well as a key contributor to Flexera SOftware's high-tech manufacturing solution.
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The Piracy Dilemma
Bob Brandenstein, Siemens PLM
Siemens PLM Software is an ISV that develops and sells Product Lifecycle Management (PLM) software on a global basis. PLM software is used by companies large and small to design, manufacture and manage products ranging from artificial joints to submarines. This presentation will describe our experience and efforts over the years to understand and deal with piracy. It discusses the various hacks we have seen, our attempts to identify pirated use and strategies on how to turn that into increased revenue. Additional topics covered include legal and contract topics, implementation strategies, dealing with customer issues and how the capabilities within FlexNet Publisher and other third party software can assist in the effort to combat piracy.
Bob Brandenstein is the Director of Technology Management for Siemens PLM Software. In this role, Bob is responsible for technology selection, product strategy with respect to platforms and managing partner relationships used within Siemens PLM product development. Bob spearheaded the evaluation and selection of FLEXlm for license management and continues to be involved in licensing development and product management. Bob has been involved with computer technology and software development for over 40 years and has held several positions in Development and Marketing within Siemens PLM Software for the past 20 years.
Solutions Track – Entitlement Management
Tuesday, October 12, 2010
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Doing Business Globally - A Pragmatic Approach
Manish Sharma, E2E Leader, Software Supply Chain, Alcatel-Lucent
You are a small company just started to grow internat ionally or large company planning to enter new markets. You have an excellent product line and a well t hought out go-to-market strategy. Wait! Have you also researched and made optimal plans to address government regulat ions for tax and trade? Have you considered how you can leverage bi-lateral or mult ilateral treat ies to your advantage? Do you understand how you should deliver your software products to minimize tax overheads? A lack of knowledge or strategy to address these considerat ions can eat into your profit margin at best or may land you at t he wrong side of t he law at worst. If you want to understand t hese aspects of doing business globally and how to approach them, pragmatically, come join t his session!
As End-to-End Capability Management leader, Manish Sharma is accountable for creat ing t he strategy and delivery plan for evolut ion of Alcatel-Lucent’s Global Software Supply Chain. In t his role, Manish is responsible for finding innovat ive and pragmat ic solut ions to align software supply chain operat ions wit h Alcatel-Lucent product and market strategy – ensuring compliance wit h global tax and trade regulat ions; reducing costs t hrough process opt imizat ion and automat ion; protect ing revenue by augment ing product business models t hrough licensing; and improving key business indicators like customer sat isfact ion and order to delivery lead t imes. Manish holds a B.E. in C omputer Engineering from t he University of Rajast han in India. He serves on steering committee of Prat ham’s Tristate Chapter.
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Security Hardware Differentiated through Licensed Software: A High-Tech Manufacturers Case Study
J Ryan Kenny, Product Marketing, CPU Tech and Yan Huang, Director of Software Development, CPU Tech
Today, more than ever, embedded software provides the final enabling technology and differentiation in most high-tech products. This change is evolving the high-tech business model and the role of feature licensing in the development, manufacturing, and sales cycles.
In this case study, CPU Tech will focus on their Acalis SentryTM Security Server, a specialized hardware host for all of the security configuration and key handling for the Acalis® Secure Processor, which is an embedded silicon device aimed at the military and high security electronics markets. Attendees will learn how CPU Tech uses Flexera Software technology to develop ‘use-case’ driven functionality for the hardware and embedded software, enabling a software-licensing cost structure for the use of the Acalis Sentry hardware. This enables CPU Tech to provide and promote a more secure development flow for our security-conscious users, as well as a cost-effective sales model that enables customers to program their licensing needs for years into the future. Best of all, this use-case licensing allows CPU Tech to rely on a single version of their secure hardware with customers, regardless of their product development stage.J Ryan Kenny is a product manager at CPU Tech. He is responsible for developing security requirements and certification roadmaps for the Acalis line of secure embedded processors. He joined CPU Tech in February 2009 and has more than 10 years of experience in defense and space electronics in the US Air Force and defense systems engineering. He graduated from the US Air Force Academy and completed an MSEE and MBA from California State Northridge and Santa Clara University, respectively. He can be contacted at rkenny@cputech.com.
Yan Huang is the director of software development at CPU Tech. She is responsible for developing embedded software and software development tools that enables and manages the Acalis processor security capabilities. She joined CPU Tech in 2000 and has more than 10 years of experience in software development and defense electronic system engineering. She earned a bachelor of engineering and a master of engineering, as well as an MBA. She can be contacted at y.huang@cputech.com. -
How to Integrate an Entitlement Management System with your ERP? The Ideal Back Office Life Cycle Management
Tony Piergallini, Senior Principal Business Analyst, CA
Learn how to streamline operational processes by creating the ideal back office lifecycle management process that integrated with an ERP system. This session will discuss challenges faced as well as benefits seen since implementing the ideal back office life cycle management solution, such as overall cost reduction and an increase in customer satisfaction.
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Entitlement Management Today & Tomorrow: A FlexNet Operations on Premise Roadmap Discussion
Bashyam Anant, Director of Product Management, Flexera Software and Sridevi Ravuri, Flexera Software
With continued M&A activity in the software and high-tech world and the need for visibility into channel performance, the need for robust entitlement management is critical. Join us for an in-depth update and roadmap discussion on FlexNet Operations (on-premise), Flexera Software’s Entitlement Management solution helping software vendors and high-tech manufacturers quickly create new product configurations, cut operational costs and improve customer satisfaction
Bashyam Anant is a seasoned product leader and general manager. He leads product management for Flexera’s backoffice solutions for software producers and high tech device manufacturers. Previously, Bashyam was Director of Product Management for Yahoo!'s Audience Products Platform. Over the past decade, he has managed and grown five "mini businesses" based on a dozen award winning infrastructure and application software products to over $100M in combined annual revenues. In his prior career in management consulting, he advised leadership teams at companies such as Hewlett-Packard, Boeing, Motorola, 3Com, Qwest and Hughes. His business and product strategy articles have appeared in many professional publications.
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Convergence of Hardware & Software Business Models
Keith Sommers, Big Band
As many high-tech manufacturers transform their businesses from hardware only to software embedded on the hardware as a means of differentiation, software and hardware business models begin to converge. This session will highlight use cases and best practices for developing business models that meet customer demands.
Keith Sommers started with BigBand in 2002 when it was just a Start-up and he worked to build their Customer Services Organization reporting directly to the COO. At BigBand, Keith has instituted an operating philosophy to support Mission Critical product deployments in the worlds largest Service Providers' networks. Keith led rollout of TL 9000 Quality Management System for the Customer Services Dept. As the Dept. Coordinator, he represents Customer Services in Product Lifecycle Process (new product development), and is responsible for operational and administrative support of the Customer Services Organization which includes all reporting, maintenance scheduling, Root Cause Analysis reporting, and process development.
Keith has 29 years of experience in the Telecommunications industry and previously worked for Excite@Home for 5 years and Cox Communications for 16 years.
Wednesday, October 13, 2010
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Turning Customer Usage Data into Valuable Business Intelligence
Maureen Polte, Director, Product Management, Flexera Software
Learn how the InstallShield product management and market ing organizat ion uses in-product messaging and customer usage data to combat piracy, gain customer insight and provide business intelligence to help drive increased revenue and compliance.
Maureen Polte is t he Director of Product Management at Flexera Software, responsible for driving strategic product direct ion for t he Installat ion and Applicat ion Readiness Solut ions. She works wit h bot h Software Producers and Enterprise IT Operat ions to ensure t hat t he world’s business and consumer applicat ions are reliably and opt imally deployed on millions of computers worldwide. Prior to Flexera Software, Maureen worked as t he Execut ive Vice President and Group Leader, Product Development at Infogix, Inc. and as t he Vice President of Development at Cyborg Systems (now Accerro ). She graduated wit h a Bachelor’s degree
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More than Software Updates, Customer Insight & Analytics: A FlexNet Connect Roadmap Discussion
Bashyam Anant, Director of Product Management, Flexera Software and Rich Aquino, Flexera Software
Join us for an in-depth update and roadmap discussion on FlexNet Connect, Flexera Software’s solution for delivering software updates and patches, marketing updates and gathering insight into what your install base uses and values in your product. Both on-premise and on-demand versions of FlexNet Connect will be discussed.
Bashyam Anant is a seasoned product leader and general manager. He leads product management for Flexera’s backoffice solutions for software producers and high tech device manufacturers. Previously, Bashyam was Director of Product Management for Yahoo!'s Audience Products Platform. Over the past decade, he has managed and grown five "mini businesses" based on a dozen award winning infrastructure and application software products to over $100M in combined annual revenues. In his prior career in management consulting, he advised leadership teams at companies such as Hewlett-Packard, Boeing, Motorola, 3Com, Qwest and Hughes. His business and product strategy articles have appeared in many professional publications.
FlexNet Producer Suite On-Demand User Group Track
Tuesday, October 12, 2010
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FlexNet Producer Suite On-Demand Accomplishments Over the Past Year
Don Turtle, Engineering Manager, Flexera Software
Join us for a review of what Flexera Software has accomplished with the FlexNet Producer Suite On-Demand service over the past year including improvements and enhancements made in response to attendees’ suggestions from past years’ meetings.
Donald Turtle joined the FlexeraSoftware Engineering team with the Intraware acquisition in January of this year. Throughout his 10 year tenure as a member of the Engineering team, Don's contributions have included the design, development and implementation of a wide variety of custom software delivery and license generation and delivery solutions.
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Recent and Future IT Changes to FLexNet Producer Suite On-Demand
Segan Maddox, Senior Manager of Data Center Operations, Flexera Software
Review the architectural changes that our Production IT department has put into place over the past year and look into the future at further planned improvements.
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FlexNet Producer Suite On-Demand Product Roadmap
Toby Pieper, Vice President of Engineering, Flexera Software and Bashyam Anant, Director of Product Management, Flexera Software
Review the future of the FlexNet Producer Suite On-Demand service during this in-depth look at the upcoming roadmap and the further integration planned between ESD/ELD and Flexera Software’s suite of solutions.
Toby Pieper is Vice President of Engineering for Flexera Software with responsibility for the FlexNet Suite – On Demand product (formerly known a SubscribeNet). Mr. Pieper has played a lead role in the development of this product since its inception in 1996. Prior to this, he held technical positions at SBE Inc. and NCR. Mr. Pieper holds a degree in Computer Science from the University of California, San Diego - Revelle College.
Bashyam Anant is a seasoned product leader and general manager. He leads product management for Flexera’s backoffice solutions for software producers and high tech device manufacturers. Previously, Bashyam was Director of Product Management for Yahoo!'s Audience Products Platform. Over the past decade, he has managed and grown five "mini businesses" based on a dozen award winning infrastructure and application software products to over $100M in combined annual revenues. In his prior career in management consulting, he advised leadership teams at companies such as Hewlett-Packard, Boeing, Motorola, 3Com, Qwest and Hughes. His business and product strategy articles have appeared in many professional publications. -
Electronic Software Delivery - A New Twist for Improving Revenue Recognition
Chris Smith, Assurance Partner, PricewaterhouseCoopers
The FlexNet Producer Suite On-Demand entitlement management capabilities make it easy for customers to recognize revenue on ESD shipments quickly and up to the last minute of month-end. During this session, you will hear from an industry expert who will discuss the ways that ESD and Flexera Software can help to achieve revenue recognition. One of our FlexNet Producer Suite On-Demand customers will share how their organization put this into practice and how it benefitted them.
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FlexNet Producer Suite On-Demand Voting Items Review: Part 1
Toby Pieper, Vice President of Engineering, Flexera Software
Share your insights and provide input on the FlexNet Producer Suite On-Demand roadmap priorities for the next year in this highly interactive session. In the month prior to SoftSummit, Flexera Software Account Managers will provide attendees with a list of items that will be discussed during the session. Be prepared to vote afterwards on the items that you would like to see incorporated into future releases of the service. Five votes are granted per attendee.
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FlexNet Producer Suite On-Demand Voting Items Review: Part 2 and Voting
Toby Pieper, Vice President of Engineering, Flexera Software
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FlexNet Producer Suite On-Demand Voting
Facilitated by Allison Hennessy – Manager, Client Services
Network with your fellow attendees to get your top items onto the roadmap and fill out your ballots! They are due at the end of the session. Results of the voting will be presented in a morning session on Day 2.
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FlexNet Producer Suite On-Demand Voting Results and Breakfast
Presented by Toby Pieper, Vice President of Engineering; Facilitated by Allison Hennessy – Manager, Client Services
This session will be held in the University Room, Second Level
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FlexNet Producer Suite On-Demand Customer Case Study: Electronic Software Delivery at Invensys Operations Management
Krishnan Iyer, Senior Director, Customer Support Services, Invensys Operations Management
Come hear our current customers present their stories around implementing and deploying the FlexNet Producer Suite On-Demand solution and its available modules.
Krishnan Iyer is the Director, Global Customer Support at Invensys Operations Management. Krishnan has over 22 years of experience in the technology domain. He has a MS Computer Science from Florida Institute of Technology in Melbourne, FL and a MBA from Pepperdine University in Malibu, CA.
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FlexNet Producer Suite On-Demand Tips and Tricks
Flexera Software On-Demand Engineering Team
Members of the Flexera Software Engineering team will present various tips and tricks to improve your end user’s experience and/or speed up daily tasks in Manager and Reporter.
Wednesday, October 13, 2010