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SoftSummit 2010
Conference Overview
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Defining Requirements
Pricing & Licensing
Maintaining Software
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SoftSummit Archives
2009
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Presentations
Survey Results
2008
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Presentations
Survey Results
2007
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2006
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2005
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Award Winners
Survey Results
2004
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2003
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SoftSummit 2010 Conference Program
Monday, October 11, 2010
5:00-8:00p
Attendee Registration
6:00-8:00p
Welcome and Exhibit Reception
Tuesday, October 12, 2010
7:00-8:30a
Registration and Breakfast
8:30-10:00a
Opening General Session
Welcome Remarks:
Mark Bishof, CEO, Flexera Software
Keynote Presentation:
Tom Reilly, CEO, ArcSight
10:00-10:30a
Break; Exhibits Open
Business Track
Solution Track – Licensing
Solutions Track – Entitlement Management
FlexNet Producer Suite On-Demand User Group
* Times vary
10:30-11:30a
Licensing and Pricing Impact on Software in the Cloud and on the Ground — Strategies For Growing your Business
Jim Geisman, Founder and Principal, Software Pricing Partners
Usage Based Licensing - Pay Per Use, Pay As You Grow Capacity: What's Hot and What's Not
Growing Your Channel - Best Practices
FlexNet Producer Suite On-Demand - Accomplishments Over the Past Year
*(10:30-11:00a)
Don Turtle, Engineering Manager, Flexera Software
Recent and Future IT Changes for FlexNet Producer Suite On-Demand
*(11:00-11:30a)
Segan Maddox, Senior Manager of Data Center Operation, Flexera Software
11:30-12:30p
Protecting Your Revenue - The Business Impact of Virtualization
Taking on the Cloud!
Reducing SKU Count and Shortening Cycle Times Results in Strong Competitive Advantage — A High-Tech Manufactuer Case Study
FlexNet Producer Suite On-Demand Product Roadmap
Toby Pieper, Vice President of Engineering, Flexera Software
Bashyam Anant, Director of Product Management, Flexera Software
12:30-2:00p
Lunch/Birds of a Feather Tables/Exhibits Open
2:00-3:00p
High-Tech Manufacturers - Leveraging Software as a Devide Differentiator
Virtualization and the Impact on Licensing - FlexNet Publisher Roadmap Discussion
How to Integrate an Entitlement Management System with your ERP? The ideal Back Office Life Cycle Management
Electronic Software Delivery - A new Twist for Improving Revenue Recognition
3:00-4:00p
Continuous Compliance: A Single Source of Truth - Marrying Entitlements to Usage
Next Generation Licensing: Mobility, Pay per Use and Devices Licensing
Priya Rajagopalan, Flexera Software
Vikram Koka, Flexera Software
Entitlement Management Today & Tomorrow: A FlexNet Operations on Premise Roadmap Discussion
Bashyam Anant, Flexera Software
Sridevi Ravuri, Flexera Software
Voting items review: Part 1
Toby Pieper, Vice President of Engineering, Flexera Software
4:00-4:30p
Break; Exhibits Open
4:30-5:30p
How to Do More with Less — A Fast Track to Achieving Synergies and Cost Savings After a M&A
Behshad Rejai, Synopsys
Designing Enterprise Automatic License Activation Solution
Adel Hanna, Enterprise System Architect, EMC Corporation
Convergence of Hardware and Software Models
Voting items review: Part 2 and Voting
Toby Pieper, Vice President of Engineering, Flexera Software
5:30-7:30p
SoftSummit Networking Event
Wednesday, October 13, 2010
7:00-8:30a
Registration and Breakfast
Business Track
Solution Track – Licensing
Solutions Track – Entitlement Management
FlexNet Producer Suite On-Demand User Group
7:30-8:30a
No Session Available
No Session Available
No Session Available
FlexNet Producer Suite On-Demand Voting Results (conducted over breakfast)
8:30-9:30a
Enabling SAM through Software ID Tagging: The value case for Publishers, Tool Providers and Customers
Tim Willey, Senior Director of Pricing and Licensing, Symantec
Why Customers are Migrating from Certificate to Trusted Storage - Advantages & Disadvantages
David Znidarsic, Flexera Software
Connecting the Dots Between Software Licensing, Entitlement Management and Software Delivery & Updates
FlexNet Producer Suite On-Demand Customer Case Study
Krishnan Iyer, Senior Director of Customer Support Services, Invensys Operations Management (IOM)
9:30-10:30p
The Naked Truth — How Enterprise Organizations Really Feel About How ISVs & High-Tech Manufacturers License, Price and Enforce Compliance
Advanced License Use Case - How to achieve Market Success
More than Software Updates, Customer Insight & Analytics: A FlexNet Connect Roadmap Discussion
Bashyam Anant, Flexera Software
Rich Aquino, Flexera Software
Ask the Expert: FlexNet Producer Suite On-Demand Roundtable
10:30-11:00a
AM Break
11:00-12:30p
Closing General Session
Software Pricing and Licensing Survey Results and 2011 Predictions, Amy Konary, IDC
*Agenda subject to change