Speaker Bios
Bashyam Anant
Director of Product Management,
Flexera Software
Bashyam Anant is a seasoned product leader and general manager. He leads product management for Flexera’s backoffice solutions for software producers and high tech device manufacturers. Previously, Bashyam was Director of Product Management for Yahoo!'s Audience Products Platform. Over the past nine years, he has managed and grown five "mini businesses" based on a dozen award winning infrastructure and application software products to over $100M in combined annual revenues. In his prior career in management consulting, he advised leadership teams at companies such as Hewlett-Packard, Boeing, Motorola, 3Com, Qwest and Hughes. He has been published in Pragmatic Marketing, eBizQ.net, Operations Research, European Journal of Operational Research, Annual Review of Communications, Managing Business Interfaces and Managing the Global Corporation.
Jim Geisman
Founder and Principal,
Software Pricing Partners
Jim Geisman is Founder and Principal of Software Pricing Partners. The firm was started in 1982 and, since 1987, has focused solely on software pricing. (More information can be found at the firm’s website, www.SoftwarePricing.com.)
Since then, Jim has worked with many emerging and established software companies by helping them solve some of their toughest pricing problems. His company is helping a number of established and emerging software companies make the transition to the on-demand (SaaS) pricing model. He has also helped a number of companies price, structure and negotiate "the big deals".
He has written extensively on software pricing and is widely quoted in the trade press. He is a frequent speaker at SoftSummit and other trade conferences and has consulted internationally on issues of software pricing and deal structuring.
Jim has been a co-founder, director, advisor or mentor to early stage companies. He sits on the Board of the Professional Pricing Society. He holds degrees in electrical engineering and business from Tufts and Harvard, respectively.
Adel Hanna
Enterprise System Architect,
EMC Corporation
Adel Hanna is an enterprise system architect at EMC corporation. He was educated at Alexandria University (BS, 1993), New York University (MS, 1997), and Massachusetts Institute of Technology (Post Grad, 2002). He holds professional certifications from CISSP, Microsoft, Redhat and Sun Microsystems. Since he joined EMC in 2005, he has designed projects that had significant impacts on EMC business, such as Secure Service Credential for Symmetrix, EMC remote support Gateway, ConnectEMC and Simple Licensing Automatic Activation projects.
Vikram Koka
Vice President of R&D,
Flexera Software
Vikram Koka is the Vice President, R&D at Flexera Software. He is responsible for engineering for the FlexNet Producer Suite for High-Tech Manufacturers. Prior to Flexera, Vikram was the Chief Architect for Macrovision across all its product lines, including the DRM, video and game distribution offerings, in addition to software licensing. Vikram has held senior engineering or technical management positions at large companies such as Silicon Graphics (SGI), and LSI Logic as well as startups such as CellMania and SmartDB. Prior to Flexera, Vikram’s background includes mobile, ecommerce, enterprise applications (both hosted and on-premise), databases and distributed applications. Vikram has an MS in electrical and computer engineering from the University of California at Santa Barbara, and a BS in electronics & communications engineering from Osmania University, Hyderabad. Vikram currently has 4 patents pending and was one of the early contributors to the GNU Debugger (GDB), a popular open source debugger.
Toby Pieper
Vice President of Engineering,
Flexera Software
Toby Pieper is Vice President of Engineering for Flexera Software with responsibility for the FlexNet Suite – On Demand product (formerly known a SubscribeNet). Mr. Pieper has played a lead role in the development of this product since its inception in 1996. Prior to this, he held technical positions at SBE Inc. and NCR. Mr. Pieper holds a degree in Computer Science from the University of California, San Diego - Revelle College.
Priya Rajagopalan
Director of Product Management,
Flexera Software
Priya Rajagopalan, Director of Product Management at Flexera, is responsible for the FlexNet Embedded product, part of the FlexNet Producer Suite for High-Tech Manufacturers. Prior to Flexera, Priya worked in strategy consulting, advising HP, Emerson, 3M, ADP and others. Priya earlier worked at Microsoft in product planning and in advertising with the Interpublic Group. Priya has an MBA from the Kellogg School of Management with specializations in finance, marketing, and strategy, and an undergraduate degree in Mathematics from the University of Madras (India).
Don Turtle
Engineering Manager,
Flexera Software
Donald Turtle joined the FlexeraSoftware Engineering team with the Intraware acquisition in January of this year. Throughout his 10 year tenure as a member of the Engineering team, Don's contributions have included the design, development and implementation of a wide variety of custom software delivery and license generation and delivery solutions.
Tim Willey
Senior Director, Pricing & Licensing,
Symantec
Tim has responsibility for managing Symantec’s Pricing & Licensing Strategies, Policies and Programs globally. This includes developing new approaches to simplifying Symantec’s Pricing and Licensing experience, and developing Customer and Partner focused value propositions across the product portfolio. In response to common issues from Customers / Partners around a need to improve software deployment tracking and reporting, Tim’s team also includes a group looking at enabling SAM through Software ID Tagging. Symantec is currently a board member of Tagvault.org, which is a not-for-profit organization set-up to enable ISO-standard Software ID Tagging. Prior to Symantec, Tim spent over 10 years working in Strategy Consulting in Europe, the US and APAC, providing strategic advice to Companies in the Technology sector.
David Znidarsic
Vice President of Technology,
Flexera Software
David Znidarsic is Vice President of Technology and a member of the executive staff at Flexera Software. He has been in the technology industry for 24 years, the last 8 at Flexera Software. Most recently David has been a spokesman for the transformation of software licensing in the age of virtualization as well as a key contributor to Flexera SOftware's high-tech manufacturing solution.