Maintaining Software
Maintenance should be invisible to the end user, predictable for the customer, and easy to manage for the vendor.
White Papers
Increasing Revenue with Targeted Messaging Download Now►
Macrovision
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Intended for Product Managers and those responsible for marketing software applications, this white paper examines the problems with using email as a marketing tool and discusses an innovative vehicle for promoting software called highly targeted direct messaging. Highly targeted direct messaging refers to marketing messages sent directly to users – as they use your product – with content tailored to fit the actual profiles and preferences of each recipient. It is an effective means for Product Managers to increase revenue by more effectively converting evaluators to paying customers, convincing existing customers to purchase the latest product upgrade, and promoting maintenance plan purchases and renewals.
Designing and Implementing an Effective Download Now►
Software Updating Solution
Macrovision
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You’ll Learn:
- Different user requirements of an effective update delivery solution
- Challenges to developing your own update delivery solution
- An alternative to building your own updating tool
Case Studies
Cloudmark
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The InstallShield Update Service Enables Cloudmark to Automatically Deliver Software Updates and Messages
to Every Customer
FutureSource
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Update Service Solves Software Updating Challenges for Leading Financial Data Provider
Tumbleweed Communications
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Reduces Support Cost and Increases Customer Satisfaction with Update Service
PsPortals
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Update Service Solves Secure Software Updating Challenges for Security Software Firm