Intended for Product Managers and those responsible for marketing software applications, this white paper examines the problems with using email as a marketing tool and discusses an innovative vehicle for promoting software called highly targeted direct messaging. Highly targeted direct messaging refers to marketing messages sent directly to users – as they use your product – with content tailored to fit the actual profiles and preferences of each recipient. It is an effective means for Product Managers to increase revenue by more effectively converting evaluators to paying customers, convincing existing customers to purchase the latest product upgrade, and promoting maintenance plan purchases and renewals.

You’ll Learn:

• Different user requirements of an effective update delivery solution
• Challenges to developing your own update delivery solution
• An alternative to building your own updating tool