This Webinar introduces and demonstrates how to Flexibly price and license your software products to meet your most demanding customers, provide "pay as you go" or other usage-based terms for your software products and instantly create "demo" and "trial" versions of your production software?

Intended for Product Managers and those responsible for marketing software applications, this white paper examines the problems with using email as a marketing tool and discusses an innovative vehicle for promoting software called highly targeted direct messaging. Highly targeted direct messaging refers to marketing messages sent directly to users – as they use your product – with content tailored to fit the actual profiles and preferences of each recipient. It is an effective means for Product Managers to increase revenue by more effectively converting evaluators to paying customers, convincing existing customers to purchase the latest product upgrade, and promoting maintenance plan purchases and renewals.