Why Attend?
SoftSummit brings industry experts, vendors and corporations together to discuss the latest trends in software purchasing, pricing, licensing, and enterprise application management. This is not another conference where vendors claim to have the solution for all your problems. SoftSummit provides a unique real-world perspective by letting leading vendors share the stage with independent experts and, most importantly, customers.
Software Producers will learn how to grow revenues and improve customer satisfaction thanks to:
- Software Licensing & Pricing strategies & best practices
- Latest Software purchasing trends
- Do's and Dont's of Software Activation
- Licensing strategies for Software-as-a-Service and On-demand Computing
- Strategies for protecting Software
Enterprises will learn how to increase service levels while reducing operational costs with:
- Software capacity planning & interdepartmental bill-backs
- Smart ways to achieve software compliance
- Best practices for Enterprise software packaging
- Enterprise license management strategies (license sharing, peak license mngmt and global pooling)
100 percent of surveyed 2005 attendees said they would recommend SoftSummit to a colleague.
Hear what participants had to say about SoftSummit 2005! 
"SoftSummit is the first conference that really focuses on licensing technologies and business challenges and fundamental changes that might happen in the software industry. There is so much change going on in the market that we have to be on top of the best practices as they are evolving and challenge ourselves in that way."
VP Market Strategy
Veritas
"There are intelligent and engaging people at this conference and it's allowed us to build relationships with vendors as well as customers to give us a lot of feedback. You get to know the people that are there, the break-out-sessions are appropriately scaled so that you learn a lot about the technologies that are discussed and you can have interactions with the panelists."
CTO Sun Software
Sun Microsystems
"What I like the most about SoftSummit is the fact that my peers, other ISVs and the customers coming together to have this dialogue about what they need and how to provide it."
Director of Technology Services
Borland
"What I like most is the interaction with other people who are in the same situation we are - there's been good information on other companies, on what they've done and some of the best practices which has been really useful."
Program Manager
Delphi Technologies
"The most interesting thing is that the technology providers, ISVs and customers can talk between themselves about the things they are trying to do. Pricing and licensing is becoming a competitive advantage for companies and they really need to understand it."
SVP Business Strategy
Macromedia
"I think SoftSummit has a great mix of practitioners, looking at licensing from an end-user and a vendor perspective and has a great deal of depth looking at these issues."
VP Global Software Strategies
IDC
"You can network and meet people who have similar backgrounds and issues and it turns out to be a good touchstone, a benchmark to see how well you are doing in the business and in the industry."
Product Manager
Cisco Systems
"The most important thing that I learned is the changes in the way licensing is going to be supported and implemented by the vendor community in the next 2-3 years… and how that affects me as an end user."
Licensing Manager
Agilent Technologies